RNLI Set Up Bizarre Seawater Pop-up

To highlight the tragic deaths that take place on the UK coastlines every year, the RNLI has set up an unusual pop-bar serving just bottled seawater – yucckkk. This weird venue is the first of its kind and will launch at Pop Brixton, on September 8th.
The pop-up, named The Bottle, hopes to raise awareness around the dangers of swimming in the sea and will be serving 10 different regional varieties of seawater including “Cornish Surf” and “Thames Wash”. The unappetising beverages will not be on sale, but instead will carry warnings on the label about the coastlines each product was sourced from.
For example “Cornish Surf” will warn: “Infused with rip currents, surging waves and slippery rocks, this water can create dangerous swimming conditions”.
This thought provoking campaign works perfectly in creating awareness around a serious subject by using relevant and creative PR techniques.
Via: PRExamples

Pop-up bar selling only tap water opened in London

A bar serving only tap water has opened for one day only in Shoreditch, East London. It follows the trend of chic cafes selling only one type of food like cereal or toast, except this pop up shop is a stunt for a good cause. The bar, named H2Only, has been set up by the Royal National Lifeboat Institution to raise awareness for the coastal charity that relies on donations.
It is part of their ten day H2Only campaign to encourage people to skip costly drinks like coffee and alcohol. They are motivating people to fundraise for their efforts and donate the money saved to the charity.
RNLI lifeboat head Andy Mayo,  said: “We rely on public funding to help us stay on the water rescuing anyone who needs our help, so we’re asking people to stay on the water themselves for 10 days.
“Our temporary bar is a fun, cheap way to recruit Londoners and raise awareness of the amazing work the RNLI does.”
The trendy bar is a great way to raise awareness and funds for its important work. With just a single cold tap and cardboard cups for customers to drink from, they have secured headlines in the Evening Standard and Mail Online.
Via: PRexamples

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