Posterscope host its latest 'The Pioneers' event featuring Richard Reed

On the morning of the 28th April, Posterscope welcomed the media industry to the second in the series of its ‘The Pioneers’ events which took place at the Soho Hotel.  Our speaker was Richard Reed, co-founder of Innocent Drinks, Jam Jar and Art Everywhere.
Over 45 minutes Richard entertained his audience by detailing his path to success, starting with how, at the age of 16 and working in a dog food factory, he decided to become an entrepreneur, but not before setting up a lawn mowing business and a stint at ad agency BMP.
Richard gave invaluable advice to succeeding in business including the importance of having a product that is better than its competitors and that consumers want, the value of building a great team of like-minded people that have complementary skills and embody the vision and values of the company, the need to really listen to what consumer want, feel and care about, and how business can be a force for change and benefit as well as a wealth generator.
To hear this and a lot more…watch the video below
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