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Old Navy Unveils a Machine that Creates Selfies with Balloons

In celebration of its 20th birthday, fashion retailer Old Navy has unveiled a ‘#Selfiebration Machine’, an ingenious apparatus that creates selfies with balloons.
One machine will be displayed in New York City’s Times Square on 22 October 2014, and the other in Los Angeles’ Hollywood & Highland Center on 25 October 2014.
To get a selfie ‘blown up’, people simply have to tweet a picture of themselves with the hashtag #Selfiebration, and then head down to the designated venue to watch it go on display.
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Via: Design Taxi
 

In Toronto, an Interactive Mattel Ad Plays Pictionary with Passersby

At Mattel Games, they believe that “anytime is game time,”—even at the unlikeliest of places and in the most unconventional way.
An interactive display was set up in the middle of a shopping mall in Toronto, Canada that showed a man asking passersby if they wanted to play Pictionary. Most people in the crowd appeared to be skeptical of the stunt until a young boy approached the board and started “playing” with it.
Participants who managed to guess the picture correctly were even further surprised when they were presented with gifts by hidden Mattel staff.
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Via: Design Taxi

IKEA’s ‘Motivational Mirror’ Compliments Shoppers as they Walk by

According to IKEA UK, over two-thirds of Britons are plagued with image insecurity and self-doubt.
To give them a much needed morale boost, the furniture giant installed a ‘Motivational Mirror’ in one of its stores.
As shoppers walked past, the mirror would pay them personalized compliments, which helped brighten their day and lift their spirits.
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Via: Design Taxi

Victoria’s Secret Takes to the Streets with First Bus Wrap

With Victoria Secret consistently growing their store footprint in the UK, they are always looking for exciting and impactful ways to grab consumer’s attention on the high street.  With this in mind, a London bus wrap was used to help launch their new ‘PINK’ range, helping to deliver cut through across the West End and undoubtedly causing a stir across London this autumn.
This campaign was planned and booked by Posterscope and Cream and is live until the 14th December.

Amscreen Works with Age UK to supply 150 Shops with Digital Signage

Amscreen is supplying Age UK with digital screens across 150 of its charity shops. The digital screens will display live, up to the minute news and weather, as well as content highlighting the variety of services and products available through Age UK.
By introducing screens to selected Age UK stores, customers and donors will be able to keep up-to-date with new products and services from the charity.  Initial trials have received positive feedback from customers who found the range of information displayed helpful and informative.
Via: Outdoor Media Centre

Talking Window Display tells Stories, Interacts with Passersby

Creative technology agency Knit has created a fun window display for UK raw denim brand Hiut Denim Co that ‘talks’ and interacts with passers-by.
Installed at the Rivet and Hide store in London’s Fitzrovia neighborhood, the display uses bare conductive paint to tell stories about the history of Hiut and its products.
A random audio sample broadcast through transducer speakers on the window is triggered when people walk past the store, encouraging them to interact by touching the display.
Icons painted with conductive ink on the inside of the window are linked to various parts of a pair of jeans, which are fitted with “various Arduino microcontroller units to control the audio samples and triggers”, according to the agency.
The conductive ink is able to detect when passers-by touch specific icons, triggering the circuit to play the relevant audio recording.
According to Hiut, this is the first time conductive ink has been used through glass and as part of an in-store display.
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Via: Design Taxi

Clarks Weekend ‘Style Sessions’ in Partnership with Elle magazine

Clarks are currently running an AW campaign in which OOH is the lead medium. As part of this campaign Posterscope has worked closely with Havas Media to develop Street Style events across the country. Working with the Press team, Posterscope leveraged Havas’s relationship with Elle magazine, gaining access to Elle photographers. These photographers will be present at Clarks stores in key malls across London, Manchester and Birmingham. Selected members of the public are able to model footwear and have the opportunity for their picture to appear on the digital portrait screens within the mall in real-time.The events will take place at the Clarks stores, taking advantage of Clarks owned media.
Liveposter delivered a template built to share this activity across DOOH screens.
This activity was planned and booked by Posterscope and Havas Media with Liveposter.

OOH is a New Point-of-Sale for Online Retail Brands

Second screen purchasing is gaining serious traction. As social media rolls out user friendly shopping tools such as Facebook’s Buy Button and Twitter’s Product Card, consumers have never had it easier when it comes to mobile shopping.
According to the Centre For Retail Research, online retail sales made via mobile devices will grow by 62% this year, to a total of £7.92 billion. This is equivalent to 17.6% of UK online retail sales. Sales using tablets will grow by 100%, to £3.10bn, while smartphone retailing is expected to grow by 44.3% to £4.82. Smartphones will provide 60.8% of UK mobile shopping.
Mobile shopping is serious business and out-of-home is primed to become the key medium to deliver second screen sales. The likes of traincards, billboards and bus shelters, combined with changing consumer behaviour and growing wifi and 4G connectivity, are swiftly becoming an effective point-of-sale medium for online-only retailers and ‘clicks and mortar’ companies to drive search and purchase from their screen-based ‘shop windows’.
KBH On-Train Media conducted research into the mobile behaviour of its 6.3 million monthly travellers. The Dipsticks study revealed 92% of travellers use a smartphone while on the train while 40% of rail users have bought a product or service via a connected device while travelling, compared to just 10% in 2013 (Dipsticks 2014, 2013). This compares favourably to the likes of TV advertising, which is often hailed as the industry’s most effective medium for prompting action, but actually only 30% of viewers are using second screens for programme-related purchases (Arris 2014).
The 50 minute average journey time of train users means that 45% of those who have found out more about products and services advertised on traincards have done so while still on the train. And now it’s easier than ever to purchase. Facebook’s Buy Button keeps the user on the social media platform, so it’s ideal for brands and retailers who may have poor website optimisation. Using the tool means consumers will not even need to open a new browsing window. You don’t even need to have a credit or debit card to hand – once a consumer has entered bank details once, they won’t be asked to do it again.
Twitter’s current shopping formats, the Product Card and Amazon Basket, both require the user to leave the platform to complete the transaction but it won’t be long before you can shop on Twitter without leaving the timeline. Twitter is trialling its own Buy Button in the US, via hand-picked musicians, such as Eminem and Pharrell, and brands Burberry and Home Depot.
Brands and advertisers should take full advantage of this change in consumer behaviour. By combining smart OOH advertising with online retail, there is a real opportunity to use the on-train space to influence what they search for, look and buy.
Via: The Wall Blog

L’Oreal Digital Shift for Real-Time Beauty Application

L’Oreal’s Makeup Genuis App offers a virtual experience for cosmetics. The app allows potential customers to see themselves wearing makeup that isn’t already applied in real life. Instantly try on different shades and shadows at the quick tap of a button by applying makeup to your reflection. When you hold your smartphone up, the preferred lip gloss, eye-shadow or bronzer moves along with your facial expressions while taking into effect the surrounding light.
Virtual cosmetics is a mess-free experience developed by a team of scientists and engineers in the company’s Connected Beauty Incubator. The team of 15 built out the app over two years, testing eye, lip and cheek products on hundreds of models with various skin types and colors. They put the models under 400 different lighting conditions to capture the natural change in shade and texture. Over 100,000 images were taken to differentiate the makeup from real-life and digital. According to Bloomberg Businessweek, Makeup Genius is the company’s most advanced digital production to date.
There’s no denying the app is head of the curve when it comes to beauty technology. Users can browse and ‘try-on’ different looks from makeup artists or scan any in-store product to see how it models through the screen. App users can share their favorite looks or designs with their friends and social networks for fun or to gather feedback on their new look.
Makeup Genius is available in France and the U.S., and has reportedly 1.7 million downloads to date. Makeup Genius is available for iOS download in the App store.
Via: psfk

IKEA Creates a Fun Vertical Wall-Apartment that You Can Climb

To promote the opening of the 30th IKEA store in Clermont-Ferrand, France, the Swedish furniture giant teamed up with communications agency ubi bene to install a vertical rock climbing wall covered with IKEA furniture.
The nine-meter-tall wall is decorated just like a showroom, except it is fixed in a vertical position. Hand grips and steps are even installed on the artificial wall for rock climbing purposes.
Members of the public are invited to climb the wall, with a safety harness and guidance from a professional, to try out the furniture in a fun and unique way.
Via: Design Taxi