Posters That Adapt and Respond When Exposed to Sunlight

In order to promote Optic Square’s line of light adaptive lenses BBDO Bangkok came up with an effective and clever way to show how the lenses work.
The agency created a series of posters that could adapt and respond to sunlight. When exposed, the seemingly normal eyeglasses on the posters would automatically turn into sunglasses—demonstrating the benefit of the lenses.
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Via: Design Taxi