Posterscope appoints Mindshare's Chris Daines as chief media officer to drive innovation in OOH planning and buying

London, 5th December 2016: Out-of-home (OOH) communications agency Posterscope has appointed Chris Daines, Head of The Exchange at Mindshare, into the newly created role of Chief Media Officer.
Daines will report to Posterscope MD Glen Wilson and will oversee the company’s media planning and buying operations, with a remit to further integrate OOH into clients’ media plans and lead innovation in the way that the medium is planned, bought and sold.
As Head of The Exchange at Mindshare, Chris Daines ran a team of over 200 people, planning and buying integrated campaigns across offline and online media and was responsible for Mindshare’s investment across TV, Press, Cinema, radio, on-line display, RTB, Mobile, Search, Radio, SEO and on-line video.
Glen Wilson, Managing Director of Posterscope, said of the appointment: “We are excited to have someone of Chris’s pedigree join our team, his experience across the multimedia marketplace means he is ideally suited to support Posterscope’s continued leadership.”
Chris Daines added: “OOH is in a really exciting phase of growth, as data and digital technology increase the opportunity it offers brands to connect with people in the physical world.  I’m really pleased to be joining Posterscope, who have long been a leader in the sector and whose pioneering and award winning approach to OOH offers me a great opportunity to drive the medium forward and help clients realise its full potential.”
The appointment will be effective from January 2017.

A Sweet Idea From MCS

Queen’s University Students in Belfast were reminded that their ‘future is sweet’ with local recruitment company, MCS, who installed a special bus shelter wrap outside the Students Union in May. The fully wrapped shelter featured a wall of removable sweet treats to help hungry students get through their exams and their last few weeks of term. Passers-by were invited to take a snack and a photo against a special ‘selfie frame’, which was incorporated in the creative. The campaign had a call to action to upload pictures to twitter using the hashtag, #MCSSweetFuture which ensured entry into a competition to win an iPad, wearable tech or a TV! The branded wall was fully re-stocked with confectionery each day during the campaign.
The campaign was planned by Ardmore Advertising and PML NI.