Famous tourist attractions reproduced as real-size billboards

CVC, an operator and travel agent have just launched a campaign that reproduces famous tourist attractions with real size images.
The OOH action was created by Publicis and the campaign’s goal is to arouse the public’s curiosity and the desire to travel,  by emphasising the magnitude of monuments like the Eiffel Tower, the Liberty Statue and the Coliseum.
Via: Best Ads on TV