Clever billboard conceals image of food during Ramadan

As a brand, it is important to appeal to your target audience. Halal Fried Chicken, (the halal version of KFC in Amsterdam) introduced a very special billboard campaign this week. To be mindful towards their Muslim clientele who observe a fast between sunrise and sunset during the month of Ramadan, Halal Fried Chicken’s billboard only shows the image of the food at night.
During the day, the front of the poster only has the Halal Fried Chicken logo printed on it, with what looks like an empty bucket of chicken wings. Behind this, is a mirror with the image of the wings. When the light in the billboard turns on at night, after sunset when the fast is broken, the picture becomes visible and the bucket becomes ‘full’.
Via: Guerilla Blog