'Give the Rainbow' campaign for Skittles wins Gold at Cannes Lions

Last year, Posterscope joined forces with creative agency, Adam & Eve/ DDB, to launch the DOOH aspect for their Skittles campaign, centered around the annual Pride in London celebrations on the 26th June 2016.
Skittles wanted to show support for the LGBT+ community, during Pride London by giving up it’s famous rainbow, making sure Pride’s colourful flag rainbow got all the attention. Renowned for its tagline, “Taste the rainbow”, the brand removed all colour from its packaging and product in June 2016 as a special limited edition homage to Pride month and the LGBT+ community.
The animated OOH campaign played out on loop in LDN, transvision and large format executions at nearly one hundred roadside and National Rail billboards across London stations, DOOH central London sites,  following the Pride parade route, and in Brighton.
Posterscope and Adam & Eve/ DDB have worked together previously, following Adam & Eve/ DDB’s ‘pitch’ win of £100,000 of outdoor media space at Posterscope’s Ad Week session.