NESTLÉ PURINA – Pro Plan Duo Délice

To promote Nestlé’s new premium dog food product (sold through specialist stores), psLIVE France created a unique event that celebrated the relationship between owners and their dogs, whilst at the same time activating a trade program with Vets and specialist stores enabling them to test the product and become advocates.   The 10 week event, involving two airstreams with a ‘dog lounge’ and a photographic studio, encouraged dog openers to have photographs taken of their pets, which were then uploaded to a Nestle Purina Microsite for judging.  The winners were displayed on billboards throughout France.
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