Posts

Milka Tender Vending Machine

psLIVE and Posterscope Iberia developed the ‘social vending machine’ for Milka’s ‘Dare to be Tender’ campaign.  Residents in five Spanish cities, Bilbao, Seville, Madrid, Valencia and Barcelona, exchanged ‘tender’ messages on Twitter using hashtag #porunmundomastierno in return for their favourite Milka chocolate bar.  The campaign also featured hostesses to encourage people to participate at the shopping malls, where the fully branded vending machines were located.
Over a five-week  period, more than 5,300 tweets from the machines were received.
[youtube width=”300px” height=”200px”]f_6b-nmUfdo[/youtube]
 
 

psLIVE launches in APAC

psLive has announced its launch in APAC. During 2014, psLive will be rolled out to all key Asia Pacific markets. Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network South Asia will take on the additional role of Chairman APAC, Posterscope and psLive – Asia Pacific.
Commenting on the launch, Nick Waters, CEO Dentsu Aegis Network Asia Pacificsaid: “psLive will play an important role in Asia Pacific, particularly in key markets like ANZ, South East Asia and India. We see this as a fast growth area for our business in the years to come.”
Detailing the plans for psLive in APAC, Ashish Bhasin, Chairman Posterscope and psLive Asia Pacific said: “We will begin with rebranding our existing, vibrant experiential business in markets like India, Malaysia and Indonesia in the near future, to psLive. In Asia Pacific the below-the-line part of marketing communications spend for key clients is growing at twice the rate of above-the-line spends. psLive gives us a unique opportunity to offer diverse, professional experiential marketing solutions to our clients in APAC. Country specific, customized services will be offered spanning across activation, events, rural marketing, PR, partnerships and other areas, depending upon the needs of each market.”
Annie Rickard, Chairperson psLive Worldwide commented: “The experiential market is growing rapidly. Social media and smartphones have transformed experiential, giving it scale and measurability. Our network operating model means that we will be able to bring media insight into brand experience, which will ensure we deliver relevant innovation to our clients.”
psLive will announce country wise and marketwise roll out plans shortly, beginning with India, where the psLive launch has recently been announced.
Separately psLIVE has also officially launched in the U.S.  Headquartered in Atlanta, GA and already employing over 60 associates. psLIVE will be led by Angela Courtin, with executive management support from John Stamatisand Peter Pearce.
 

psLIVE’s Think Tank Hits the Streets of London

The Think Tank, brought to life by psLIVE and Tanks A Lot, is a road legal 17.5 tonne piece of military hardware with on-board Wi-Fi and presentation facilities, that can seat up to 10 people, rolled out to London agencies this week. Michael Brown, managing director of psLive, commented: “Our clients often ask for unique locations to hold brainstorms, and then are too busy to leave the office! We can take the Think Tank to them… straight through the front door without even opening it!”
Click here to read more
 

British Airways presents Lawson at Gatwick Airport #BAMusic

psLIVE put on a surprise ‘pop up concert’ featuring Lawson within the LGW airport terminals over the Christmas period to promote British Airways.
The concept of the gig was to disrupt the airport environment. In order to ensure there was authentic disruption and to genuinely surprise passengers, production elements were designed to blend in with the environment. Staging looked like Christmas presents, positioned around the Christmas trees already in place at the airport and all sound equipment was disguised behind draping.
A back drop featuring BA branding and the dedicated hashtag was erected behind the staging to provide clear brand association with the activity.
Lawson made their way through the Arrivals Hall together as they played acoustic versions of their hits. Stunned passengers followed the band as they made their way to a stage in the central atrium to continue the gig!
A film crew was on site at both terminals to capture the action. The video was featured across the social media channels of both BA and the band and paid for media.

The Great Gambit Art Heist

To celebrate the release of Gambit, psLIVE, Momentum Pictures and the Evening Standard teamed up to create ‘The Great Gambit Art Heist’ which gave the public the chance to ‘con’ their way into the world premiere of the movie. Prior to the premiere, clues were published indicating where readers could find a reproduction Monet Haystack painting the following day. In all, six paintings were hidden across London, and anyone who found one could exchange it for two tickets to attend the premiere. Each location was recorded and the video footage was played at the premiere itself whilst people took their seats.