Nivea invades Defense with pearls Q10 +

For the launch of Nivea’s new product, the tube of beads Q10 concentrated Serum, psLIVE France created a giant experiential event in the business square of la Defense near Paris between 15-18 October 2014.
Across the four days participants were invited into a gigantic inflatable bubble dominating an area of 1500 m² in which they could discover a giant anamorphic created by artist François Abelanet and a beauty board space. Once inside the bubble, visitors could participate in a virtual reality animation bringing to life the journey of a pearl through Oculus Rift technology.
Via: Streetplanneur

NESTLÉ PURINA – Pro Plan Duo Délice

To promote Nestlé’s new premium dog food product (sold through specialist stores), psLIVE France created a unique event that celebrated the relationship between owners and their dogs, whilst at the same time activating a trade program with Vets and specialist stores enabling them to test the product and become advocates.   The 10 week event, involving two airstreams with a ‘dog lounge’ and a photographic studio, encouraged dog openers to have photographs taken of their pets, which were then uploaded to a Nestle Purina Microsite for judging.  The winners were displayed on billboards throughout France.
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For BUT, France’s answer to IKEA,  psLIVE France created  THE KITCHEN BATTLE WITH FRIENDS – a 10 hour cooking competition that took place on the street, in the heart of Paris. The activation, which followed a 3-week recruitment drive, resulted in over 80,000 followers on their dedicated website as well as coverage on M6 TV Channel in their program 100% MAG, the evening of the event