Leo Messi Guerilla Projection Mapping Runs Through Barcelona

Leo Messi is back in Barcelona sporting his new adizero f50 Messi boots. Adidas recently did some guerilla projection mapping in Barcelona to help spread awareness of the new boot.
The projection mapping animations were displayed in various parts of Barcelona and hopes to capture what playing the Messi way really means and help celebrate his unique affinity with the city he loves.
Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings. Adidas did a wonderful job taking to the streets and executing on this guerrilla projection mapping campaign.
Video Below:
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Via: Creative Guerrilla Marketing

LA Clippers Magical 3D Projection Mapping

The Los Angeles Clippers recently used court projection to an amazing effect.  This was a really innovative way to get the crowds excited. Not only is the projection mapping pretty amazing, but they also integrate real objects that integrates digital with real life pretty well.
At one point the court turns into a ball pit and balls start flying out of the court. At this time, they start throwing out light up beach balls to make the projection even more interactive.
Video below:
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Via: Creative Guerrilla Marketing

Sublimotion: The Multi-Sensory Restaurant

Ok Tech-Foodies, it’s time to jump on a plane to the Hard Rock Hotel in Ibiza from May 2014, where you’ll be able to encounter the ultimate luxury dining experience, which is all part of a sensory theatre by one of the world’s best Chefs, Michelin-starred chef Paco Roncero, with Projection Mapping at the very heart of the show.
The whole digital experience is tailored dynamically to each individuals reactions in real-time, and set to enhance that experience by taking the food to the next level.
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Via: Digital Buzz Blog