If You Run Fast Enough Past This Reebok Ad, It Unlocks a Free Pair of Sneakers

Sneaker brands are fond of running challenges, and they can make for some cool ad stunts.

Asics has done this for years, running outdoor ads that challenged people to race against a digital image of U.S. marathoner Ryan Hall, and also getting runners to try a treadmill from hell set to a marathoner’s pace.

Now, Reebok is getting into the fun, too.

Last weekend in Stockholm, the brand put up an outdoor ad equipped with a built-in speed cam and tracking technology to measure pedestrians’ pace. Anyone who ran past the ad faster than 17 kilometers per hour (about 10.5 miles per hour) unlocked a brand new pair of ZPump 2.0 shoes.

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Via: Adweek

An Elvis Impersonator on a Digital Billboard Takes 'Shotgun' Weddings to New Heights

Campaign for Norwegian Airlines Dares Couples to Get Hitched, on the Spot.
The idea of “shotgun” wedding can conjure up images of young lovers jetting off to Vegas and getting hitched at a seedy chapel by a preacher who also happens to be an Elvis Impersonator. But this campaign out of M&C Saatchi Stockholm, for Norwegian Airlines, juggles things around a bit and offers people a free trip to Vegas — after they get hitched on the fly in Stockholm — by an Elvis impersonator preaching from a digital billboard.
The flyer, which introduced the first-ever non-stop route between Stockholm and Las Vegas last fall, installed a giant video screen in a Stockholm mall that live-streamed directly from the Little White Chapel in Vegas, where preacher Elvis was waiting on standby. The billboard “challenged” Swedish passers-by to wed right then and there, on the spot, for a free trip to the gambling capital of the world, where they’d then be able to enjoy their honeymoon.
As seen in the video, some couples actually bit, but we’re wondering on if getting married “virtually” has any legal weight in the country. If anywhere, we’re figuring Sweden would be so far advanced.
“The campaign idea reflects the spontaneity and madness of Las Vegas and attracted the right target group: people who dare to do something different,” said Head of Marking at Norwegian in a statement.
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Via: Creativity Online