Sneaky moving pillar explains the benefits of new car insurance policy

Try, Oslo and DNB Insurance created “The Sneaky Pillar,”- a cheeky prank played on unsuspecting people in carpark to explain the benefits of their car insurance policy.
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Via: Ads of the World

CNBC launch uncomfortable promo for new TV show "The Job Interview"

To promote their new TV show “The Job Interview”, where real people are filmed at an interview for a real job, CNBC invited real candidates to take part in an outdoor stunt.
The following are real job interviews, with real people, applying for a real job, but with one big catch – it’s all being conducted inside a glass box office right in the middle of Rockefeller Plaza. Just imagine hundreds watching you during a job interview- now imagine millions watching on national TV.
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Summer cab ride turns into winter nightmare to promote new Geostorm film

Unsuspecting taxi passengers took a ride down a frozen street to experience a “Geostorm” to promote the new film by the same name.
They stumbled upon a sub-zero street, complete with frozen traffic cops and delivery men, snow-blown surfaces, and icicles hanging from every surface. It was like a scene from a disaster movie. Which is, of course, the idea.
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QR code made from trees allows passengers to scan it from the sky

In China, QR codes are insanely popular and are used by everyone, from big retailers to buskers, for a variety of purposes, from sharing information to making payment.
The Xilinshui village in Hebei has used 130,000 Chinese juniper trees to create the biggest QR code ever. The code measures 227m (744 ft) along each side and is designed to be scanned by passengers as they fly over on planes travelling to Beijing. The trees range from 80cm to 2.5 metres in height, so that the code can actually be scanned.
After scanning, the code takes you to Xilinshui’s official tourism page on WeChat, China’s biggest messaging app. With all the coverage generated, people may also be able to scan the code from images, so the stunt has an even wider reach than perhaps intended.
Via: PR Examples

Flying hammock stunt for Natakhtari Light beer tells a whole nation to 'lighten up'

Natakhtari Brewery has just introduced a new light beer in Georgia – a country with one of the lowest ranks on the world happiness index (125th place out of 155). For the last few years, economic crisis, and a strained political climate have been making everyday news headlines more and more stressful for Georgians.
Challenge: In this negative climate, how can we inspire an entire nation to take it easy and chill out?
Idea: We simply set an uplifting example for everyone to see.
We decided to stage a public stunt to engage an entire country and help people cheer up a bit. A man in a hammock, engineered to relax and sip on a beer, is a true Georgian symbol of having no worries. And in order to give it increase our brand awareness, we hung it on a drone for all to see.
Bystanders thought the stunt was for real and started taking videos and photos. By the next morning a video shot by one of the eyewitnesses was already a global sensation, giving the Georgian media a cheerful story to cover.
The flying hammock is still in the air to promote Natakhtari light and remind Georgians to lighten up.
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Via: Leavingstone

Red balloons popped up over Sydney this weekend to promote terrifying new film

If you’re not a fan of horror movies, you’re probably not going to like why red balloons are appearing all over Sydney, tied to sewer grates.
While the sight of a big balloon is often linked to a grinning child or birthday party, these ones have a much more sinister purpose.
As the spray painted text reveals, the balloons are a marketing tool for the for the upcoming release of Stephen King’s chilling horror film ‘It’. The red balloons allude to the film’s villain, Pennywise the Dancing Clown, who appears from sewers to capture children.
The creepy caption reads, “It is closer than you think. #ITmovie in cinemas September 7.”
Via: Yahoo Australia 

Tesco introduces 'Tannoy Takeover' for Father's Day

In time for Father’s Day, Tesco helped to deliver genuine messages around a special occasion by kicking off it’s ‘Tannoy Takeover’ campaign, airing a series of messages in-store to dads from their children.

Via: PR Examples

Fairtrade film urges customers not to feed exploitation

Today, over 2 million children still work in hazardous conditions in Côte d’Ivoire and Ghana; and the average cocoa farmer in Côte d’Ivoire lives on less than 40p a day.
The Fairtrade Foundation has produced ‘Don’t Feed Exploitation’ – a hard-hitting film that hopes to remind people to not be swayed by pretty packaging and question where their food comes from. It will form the central pillar of the 23rd annual Fairtrade Fortnight initiative (27th Feb – 12th March) and looks to tackle exploitation head on.
Indeed a recent survey revealed 70% of Brits said they want to make sure that their food and drink is not produced in exploitative conditions, yet the problem is still widespread.
Michael Gidney, CEO of Fairtrade, offers a reason for the disparity: “When we reach for our everyday foods without necessarily questioning what lies behind them, seduced by nice packaging or attractive products and brands, we may be unconsciously feeding exploitation.”
To show how buying Fairtrade can make a difference, the film, ‘Don’t Feed Exploitation’, sees young children, working for the fake ‘Farley & Bell’ home produce delivery service, turning up on customers’ doorsteps with a food delivery.
With its pretty packaging and friendly street sales staff, customers were easily drawn into buying from the service earlier. Real reactions were caught on camera before the stunt was revealed. In this way the film brings the realities of child exploitation – one of the most serious consequences of unfair trade – closer to home.
Unfair trade is particularly pertinent in 2017 when, following Brexit, the UK will need to renegotiate more than fifty international trade deals; and no one knows yet what this will mean for farmers and workers in poor countries.
The Fairtrade Foundation is encouraging people across the UK to support farmers by holding Fairtrade breaks in their community, sharing stories of farmers who are benefiting from getting a fairer deal, buying Fairtrade products and sharing the film using the #ChooseFairtrade.
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Via: Little Black Book

JetBlue surprises New York commuters at Jamaica station with a little bit of the Caribbean in Queens

In the harsh winter months, commuting is the last thing New Yorkers, or anyone for that matter, wants to do.
JetBlue, known for giving unexpected surprises to travelers, came up with a clever way to treat New York commuters with tickets to Jamaica. After teaming up with agency Rokkan and the Jamaica Tourist Board, the airline fittingly set up a piece of the Caribbean island at Jamaica Station in Queens, New York.
The activation featured a sandy beach floor, live music, and two hosts who invited passersby to unwind and gave away 15 plane fares. The catch? If offered a ticket, travelers had to give up their train tickets and hop on a plane that day.
Brian Carley, Rokkan chief creative officer, got the idea while commuting to his own office. He noticed a number of travel ads to tropical places and wanted to make them come alive.
“We wanted to take that idea of a poster and bring it to life and actually give people a chance to stop and warm up a little bit on the cold train platforms at Jamaica and just do something nice and fun, but make it exciting and talk about Jamaica in a more meaningful way,” he said.
JetBlue filmed travelers’ responses and used them to craft its latest video (below).
“New Yorkers can be kind of savvy to these sorts of things, especially if they are regular commuters, so we were genuinely surprised by how many really authentic and surprising experiences we were able to capture,” said Billy Veasey, a creative director at Rokkan. Some people jumped up and down, some danced, some cried, but everyone was definitely delighted and surprised—something JetBlue strives to do with most of its stunts.

Via: Ad Week

Derren Brown Behind Creepy Victorian 'Living Dolls' Giving Commuters the Shivers

The life-size twin sisters popped up at commuter hotspots across the capital as part of a stunt to promote Brown’s psychological ride set to open at Thorpe Park.
Commuters in London have been given a fright in the form of two spine-chillingly scary Victorian ‘living dolls’ – courtesy of TV trickster Derren Brown .
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The two life-size Victorian-style dolls shocked Londoners this morning as the creepy pair popped up at commuter hotspots across the capital.
But, thankfully, the terrifying twins weren’t harbingers of doom.
It was in fact part of a stunt to mark the launch of the world’s first psychologicaltheme park ride, created by Brown and coming to Thorpe Park next year.
Read more : Derren Brown creates ride at Thorpe Park – will it blow your mind?
The realistic 4ft 7ins dolls were spotted at venues including Charing Cross Tube Station, Oxford Street and Regent Street, where they were seen carrying toy dols and pushing an empty 1900s-era pram.
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Several commuters voiced their confusion and horror on social media, before Thorpe Park revealed the truth behind the girls’ appearances.
Brown said: “The theme of Victoriana is ever present in my work and you will see glimpses of this in my new attraction.
“I believe we are moving toward a future where theme park attractions not only give you a physical experience but also play with your mind and the concept of what is real.
“The Victorian twin dolls, who have popped up around London this week, are just a taster of what my new attraction has in store for visitors to Thorpe Park next Spring.
“I look forward to the public unwrapping the clues of what’s to come – all is very much, not what it seems.”
The twins, reminiscent of The Grady sisters from horror film The Shining, are part of a week-long marketing plan, which will see the living dolls roaming high footfall commuter areas across London.
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A specially-commissioned team of tailors spent three weeks creating their white corsets and pallid doll masks, which conceal the faces of two 10-year-old sisters.
The Thorpe Park team announced the Derren Brown attraction in October, which resulted in worldwide media coverage and speculation about its form.
The announcement was paired with a series of images of the renowned mentalist’s mouth sewn shut – hinting that he has been sworn to secrecy on the details.
But the latest activity provides the first clues to the nature of the ride.
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The Derren Brown experience will be the world’s only fully immersive psychological attraction, designed to manipulate the human mind.
Mike Vallis, Divisional Director of THORPE PARK Resort, said: “Following the announcement of Derren Brown curating our new 2016 attraction in October, we have had many enthusiasts try to unravel our closely guarded secret.
“From theme park enthusiasts trying to access the site to fans sneaking into the backend of our social media accounts to look for scheduled posts.
“So due to demand and interest in our largest investment to date we have released our next clue, The Victorian Twins.”
Construction on the new attraction has already begun and is shrouded in secrecy.
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The company has, however, revealed that the footprint of the new experience will encompass 2,306 square metres and will involve a team of over 1,000 specialists from the resort’s Magic Making Creative Department, as well as external experts.
Visitors to the experience will embark on a 13-minute journey.
Via: The Mirror