Comptoir des Cotonniers Turns 10,000 Adverts and Bus Stops into Virtual Shops

French fashion retailer Comptoir des Cotonniers is using mobile to launch “10,000 boutiques” across France, turning billboards, bus stops, print adverts and even TV adverts into points of purchase following the adoption of retail app PowaTag.
Comptoir des Cotonniers is dubbing its new marketing push as “Fast Shopping” using the app to scan barcodes on ads or to listen, Shazam-like, to broadcast ads and allow consumers to buy. Shoppers can use PowaTag to scan special tags and buy the latest fashions from Comptoir des Cotonniers anytime, anywhere in single click. After an initial three-minute set up time, purchases can be completed in seconds, with home delivery within 48 hours.
Comptoir des Cotonniers, part of the one of the world’s fastest growing retail groups, Fast Retailing, worked with partners including outdoor advertising specialist JCDecaux, telecom company SFR Régie, transport app provider Uber, and advertising agency Marcel to create the ‘boutiques’, which take the form of everything from posters and bus stops to transport, coffee tables, notebooks and tote bags.
Via: Internet Retailing