Posterscope Italy Wins Key Press and Outdoor Award for MINI REVOLUTION Campaign

Posterscope Italy has won the Press&Outdoor Key Gold award for their MINI Revolution OOH campaign.
The MINI REVOLUTION: Between innovation and heritage
The objective of the OOH campaign was to bring to life the exclusive features of the new MINI, including horseshoe shaped LED headlights, through a series of special posters replicating the front of the car.
The headline of the campaign “MINI REVOLUTION” helped summarised the entire philosophy of MINI, conveying the innovation of a new product, while at the same time, respecting the heritage of an iconic brand that everyone loves.
The media plan began in February with the use of mid-size and small formats in Rome and mid-size formats in Milan. The campaign continued in March- April when big-size formats with special effects hit the streets of Turin, Milan, Rome and Naples, generating more than 12 million estimated impacts.
psLIVE played a key role in developing and producing the special effects that strengthened viewer engagement in the three big format positions.
This is a significant achievement for Posterscope Italy as the Press & Outdoor Key Award by MediaKeyEvents is one of the most prestigious awards in Italy celebrating best-in-class creative campaigns.
The success of the campaign was the result of truly collaborative teamwork- this fantastic achievement was made possible by Posterscope Italy’s operating model.
This is a truly collaborative project, a perfect example of the application of our values particularly around collaboration and our operating model. We are delighted to collect this award that reflects fantastic work across all teams involved. I am very happy that our industry has recognised the value and efficacy of our planning and hard work. Congratulations to the whole team.” Lorenzo Malegori, Managing Director of Posterscope Italy.