Summer Billboards Come With Removable Beach Towels and Flip-Flops

In New Zealand soft drink maker L&P have created some very clever advertisements reminding people to ‘hold on to summer’. The posters literally give away summer gear. Some of the ads are draped with removable beach towels while others have foam flip-flops that you can pry out.
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Via: AdWeek

The anti-child abuse poster that can ONLY be seen by children

A Spanish charity has revealed a unique poster that only reveals an anti-abuse helpline to children…or very short adults. The Anar foundation poster can only be fully seen when looked at from a child’s vantage point due to a special lenticular printing technique. When a child sees it, they see the message ‘If somebody hurts you, phone us and we’ll help you,’ whilst an adult simply sees an image of a frightened child.
Via: Businessinsider