Reality is boring, which might be why Three has embraced sheer fantasy, offering its customers the chance to ride in white and rainbow coloured horse (or should that be unicorn?) drawn carriages, or ‘Unicabs’ as Three calls them.
The Unicabs seat up to four people and was available in busy parts of London for several days over October.
Monument saw them on October 26th, Southwark on October 27th, and Canary Wharf on October 28th, with the cabs operating from 7am – 11am each day.
The ‘cabs’ could be flagged down or participants could book the magical ride by tweeting Three. The event celebrated the launch of the ZTE Blade V7, which is available exclusively on Three, and aims to highlight the idea that the two companies are making magic.
Passengers will be able to try out the ZTE Blade V7 in the cabs, and can share their snaps and thoughts with #MagicTogether.
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O2 have completely taken over the Waterloo Immersion Zone Domination as part of their Smartphone Launch campaign for the new iPhone 7. The campaign, running from 12th – 25th September is certainly unmissable to commuters passing through Waterloo every day as it advertises their Yearly Upgrade Programme – whereby their customers can upgrade after 12 months without any extra cost. The campaign is part of the wider Smartphone Launch activity as it runs during the time as the iPhone 7 launch, giving consumers even more incentive to grab the new handset now.
In one of the more ambitious municipal digital access projects ever undertaken, New York City is planning to bring free public WiFi to the masses with a project that will replace thousands of public pay phones with a network of digital kiosks called LinkNYC.
In addition to the free WiFi, the “Links” — as the kiosks are called — will have touchscreen interfaces and carry digital advertising on large displays on the sides of the rectangular, monolith-style installations.
The LinkNYC plan would massively expand WiFi availability across all five boroughs of New York City through up to 10,000 of these Link stations, which would also offer free charging stations for mobile devices and free voice phone calls anywhere within the U.S., as well as more standard pay phone services like access to information and emergency hotlines.
The plan envisions two versions of the kiosk, a broad model with more display surface for commercial areas, and a narrower, more understated model for residential neighborhoods. Installation is scheduled to begin next year.
Advertising plays a key part in the program, which calls for most of the buildout and day-to-day operations to be funded by ad revenues. The city estimates that digital advertising on the kiosks could generate $500 million over the next twelve years, according to The Wall Street Journal. The display surfaces can also carry public service announcements during major events and emergencies.
Via: Media Post