Fetch Create Giant Dog Bowl to Educate Pet Owners on Hydration

Sometimes it can be easy to forget that your furry little friends are in fact living and breathing beings, not just really cute teddy bear cuddle machines. OK that’s an exaggeration (of course I know dogs etc. are alive), BUT I think you’d be surprised how often pet owners forget to keep their pet’s water bowl topped up. Fetch, the online pet store from Ocado, has created ‘the world’s largest dog bowl’ (not sure if this is actually true), in a bid to educate pet owners on the importance of keeping their dogs hydrated this summer.

The bowl is at a Fetch On Tour event in Kennington Park, which kicked off today and will be there until the 16th July. Like most dog bowls it will be filled with water, allowing your pooches to go and have a swim in the sunshine.
Fetch employees will be on hand to provide dog owners with expert advice and guidance for their pets, particularly around keeping them hydrated during the summer months.
(Source: Event Magazine)

GNV Turns Iconic Summer Toys into Advertisements for Dogs to Discover

During the summertime, a lot of people leave for vacation. That stays true for the people of Italy. Unfortunately, their furry companions often get left at home
GNV, the leading Italian shipping company, decided to do something about it and partnered with DLV BBDO in Milan to create an advertisement directed to dogs!
They changed the cabins for their ships to welcome on both people and their dogs. To announce this major change, they decided to let the dogs know first by hiding popular summer toys in the dirt. Dogs would somehow discover the toys (either it was staged or perhaps they had a scent on them) and bring the toy back to their owner. Each toy had a small advertisement that basically told their owner that the GNV ships now allowed dogs.
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Via: Creative Guerrilla Marketing  

SnackBall iBeacon Fitness for Dogs

With lots of talk about beacon technology, its retail and experiential applications, comes this little piece from GranataPet, a healthy pet food company from the Bavarian Alps… It’s called the #SnackBall, and it uses beacons to create an automated outdoor game for dogs, where they can reward themselves, by fetching a ball and bringing it back to the throwing station. If the dog is fast enough, a fresh and healthy snack is automatically released from a dispenser.
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Via: Digital Buzz Blog

NESTLÉ PURINA – Pro Plan Duo Délice

To promote Nestlé’s new premium dog food product (sold through specialist stores), psLIVE France created a unique event that celebrated the relationship between owners and their dogs, whilst at the same time activating a trade program with Vets and specialist stores enabling them to test the product and become advocates.   The 10 week event, involving two airstreams with a ‘dog lounge’ and a photographic studio, encouraged dog openers to have photographs taken of their pets, which were then uploaded to a Nestle Purina Microsite for judging.  The winners were displayed on billboards throughout France.
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