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Visitors to a diversity exhibition in France can create personalised posters using their skin tone

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An emblematic museum in Paris, the Musée de l’homme, has taken a bold step to denounce racism in the run-up to the French elections  in May. The museum’s first year-long exhibition, named “NOUS ET LES AUTRES: Des préjuges au racisme” (Us and Them: from prejudice to racism), sheds light on the scientific factors behind racist behavior.
To celebrate the exhibition, an innovative app called CHROMA was launched. The app invites people of different races and skin tones to take a picture of themselves. The app then detects the color of of that person’s skin, and complements it with another person’s skin tone, to create a personalised poster which celebrates diversity, and become ‘the colours of the exhibition’.
Users can also share their own personalized posters on social media to promote the exhibition and take a stand against racism. Some of these will then be printed and spread on OOH across Paris.
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Via: Ads of the World
 

CANAL+ takes commuters into the depths of the Amazon rainforest at a Parisian station

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To promote their new original series “Guyane” (international title: “Ouro”), which premiered January 23rd, French pay-TV giant CANAL+ partnered with ad agency BETC Paris to take people into the depths of the Amazon rainforest.
The adventure drama revolves around a 20-year-old geology student from Paris who travels to French Guiana to do an internship in a gold mining company. Just like the series’ protagonist, commuters on the Paris Métro line 3 now get to enjoy a jungle atmosphere at the station Opéra, which was transformed into an exotic jungle with real plants, in a marketing stunt developed by BETC. The huge installation, which will be there until February 1st, not only informs consumers about the series’ premiere date, but also supports an Instagram competition, which give users the chance to find a hidden golden nugget for the chance to win a trip to French Guiana (@guyane_canalplus).
Via: The Drum
 
 

Netflix Transforms A Building Facade Into Prison Promoting Orange Is The New Black

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To promote the third season of Netflix original series, “Orange Is The New Black”, Netflix created a unique ambient experience in the streets of Paris.
On June 14th, a facade of a building in Paris was converted into a prison, featuring inmates resembling those from their hit Netflix original series, “Orange Is The New Black”.
Inmates were shuttled into the “prison” via a bus and a public stunt was performed. Onlookers stared as inmates stood there looking bored, worked out and chatted.
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Via: Creative Guerrilla Marketing

Mini Eiffel Tower Built To Celebrate Iconic Bistro Chairs

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A mini-Eiffel Tower has been built to celebrate the joint 125th anniversary of the Eiffel Tower and the famous Parisian ‘bistro’ chairs made by Fermob.
The mini-Eiffel Tower stands 13 metres high and has been built using 324 of the iconic  chairs. The mini-me is located in spitting distance of Gustave Eiffel’s iconic tower on Champ De Mars and has been erected just in time for the busiest period of tourism within the French capital.
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Via: PR examples

Giant Body Parts Give Travel Billboards Some Life

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Travel agency, Voyages-SNCF, created a series of bizarre billboards throughout Paris that were 3D, interactive body parts – inviting Parisians to flex their curiosity and engage with the advertisements.
These interactive billboards included a giant mouth, a hairy chest and Marilyn Monroe’s leg. The mouth sings the opera, with its large tongue undulating as an opera singer’s would, Monroe’s famous white dress flutters, with her legs underneath, and the hairy chest, placed at a bus top would launch a disco ball and music when pressed. Then there is the muscly bare back of a French rugby player, washing his back with actually soapy water running down the advert.
Voyages launched the billboard campaign to promote their new offer – a train and show tickets combination pack, which brings people “closer to their passions”. The dual ticket initiative is about bringing travelers closer to cultural events like the opera, sports, movies and music.
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Via: psfk

Karen Millen Targets Fashionistas

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Karen Millen currently have two very striking bus wraps running simultaneously in Paris and London. Following the success of their 2013 campaign which saw a sales uplift as a result of bus liveries, the brand have continued to invest in the format. Planned through Cream, Posterscope and PSI, the activity has targeted the London and Paris fashion week audiences and will continue to target routes in proximity to relevant art exhibitions such as the David Bailey Stardust exhibition at the National Portrait Gallery.

In Paris, Waste Paper Is ‘Transformed’ Into A Phoenix

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A 6-sheet with a slot was placed along l’avenue de l’Opera in Paris, letting passers-by dispose of their waste paper. A new paper sculpture of a phoenix emerged days later.
Using this mythological animal as a metaphor, these two creatives show that recycling is about using your ingenuity to make magic out of seemingly useless objects.
The campaign was for French NGO, Ecofolio, to show the benefits of recycling.
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Via: Design Taxi

Paris Is Prepared for Love Emergencies on Valentine's Day

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If any unexpected flames of love start flickering in Paris for Valentine’s Day today, the Cupid-shot lovesick fools will be ready. That’s because the Flower Council of Holland (an industry group that helps florists build their businesses) has installed 1,500 cute little red boxes that are modeled after emergency boxes—but contain single red roses. “In case of love at first sight, break glass,” the boxes say. It’s a cute idea, and not as dangerous as it sounds. The “glass” is actually cellophane.
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Via: AdWeek

How to Make Paris Even More Beautiful? Replace the Ads With Classical Paintings

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Classical paintings replace advertisements on Paris billboards in “OMG, Who Stole My Ads?”—a series of provocative photographs by French artist Etienne Lavie.
The project recalls last summer’s “Art Everywhere” program in England, led by Innocent Drinks co-founder Richard Reed, which saw reproductions of 57 popular works replace ads on 22,000 out-of-home ad sites, including billboards, bus shelters, tube stations and office buildings. Lavie’s initiative operates on a smaller scale, and since it lacks establishment support, can perhaps be more readily parsed as an artistic statement rather than a corporate project that just happens to involve paintings and ads.
One especially intriguing aspect of the photo series is whether Lavie actually replaced the billboards or created his images (solely or mainly) by digital means. It’s not totally clear. Such debate makes the work more meta and esoteric. It playfully questions “reality,” and makes media coverage of the project part of the artistic experience. (For most of us, the images are viewable exclusively online, so maybe their digital dissemination is the true raison d’être, the ultimate reality.)
In the end, Lavie achieves a stirring effect on the canvas of viewers’ imaginations and sensibilities.
Via: AdWeek

IKEA creates pop-up Apartment in Paris Metro

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Commuters in Paris were given a glimpse into the daily routine of five Parisians who lived in an IKEA ‘apartment’ in the Auber Metro station for six days, to highlight that IKEA furniture is compatible with small spaces.
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