Panasonic OOH ads feature Getty Images

As part of their Olympic campaign, Panasonic is using Ocean Outdoor’s landmark Two Towers East to broadcast exclusive content from the Games to showcase its status as an official Olympic partner in the Audio Video Category. Panasonic will use dynamic copy change to feature iconic action images from the sports spectacular which will be provided by official Olympic photographer Getty Images using Panasonic’s LUMIX G cameras.  In between, Panasonic will feature portraits from its Flag Tags Facebook and mobile app campaign which invites people to show support for their country by virtually painting their faces in their national team colours. The campaign was created by Vizeum and Posterscope.