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Outdoor Plus Expands Portfolio as Part of Additional £10m Investment

Outdoor Plus has launched two new sites, adding to its portfolio and has announced a £10m investment package for 2014.
The two latest London sites on the A41 Hendon Way and at Purley Way Fiveways will be unveiled today.
The Hendon Way site is next to an arterial junction, which connects London’s commuter belt with the A41 and the Brent Cross shopping centre slip road, while the digital Purley Way Fiveways sight is on the route from Gatwick to London, and is close to the Valley Park retail hub.
Jonathan Lewis, managing director at Outdoor Plus, said: “We’re continuing to add to our network, giving brands access to the best sites in and around London, allowing them to tap into upmarket commuters, as well as people working in the heart of London.”
In April, Outdoor Plus also introduced a digital site in East London, on the A12 Cross Route.
Via: Media Week

Leading Artists Antony Gormley and Grayson Perry Launch Art Everywhere- The UK’s Largest Outdoor Exhibition

HOCKNEY, BLAKE, CONSTABLE, GILBERT & GEORGE AND MOORE AMONG MOST POPULAR WORKS CHOSEN BY THE PUBLIC
Exclusive digital artwork by Antony Gormley available for free download
Leading artists Grayson Perry and Antony Gormley announced the works which have been chosen by the British public for the UK’s biggest art exhibition, Art Everywhere, which will take place on over 30,000 billboards and outdoor sites across the country from 21 July – 31 August 2014.
The artists unveiled the shortlist on the largest indoor advertising screen in the UK – Motion@Waterloo at London’s Waterloo Station. The list includes one of Grayson Perry’s recent works, The Annunciation of the Virgin Deal.
The shortlisted works in order of popularity are as below:
David Hockney, My Parents, 1977
Dora Carrington, Farm at Watendlath, 1921
Dame Laura Knight, Ruby Loftus screwing a Breech-ring, 1943
Grayson Perry, The Annunciation of the Virgin Deal, 2012
Stanhope Alexander Forbes, A Fish Sale on a Cornish Beach, 1885
Michael Andrews, Melanie and Me Swimming, 1978-9
George Frederic Watts, Ellen Terry (‘Choosing’), 1864
Augustus Leopold Egg, The Travelling Companions, 1862
Patrick Caulfield, Pottery, 1969
John Hoyland, Memory Mirror, 1981
Rose Wylie, Early Memory Series No.2: Doodle Bug, 1998
Eileen Agar, Slow Movement, 1970
Julia Margaret Cameron, lago (Study from an Italian), 1867
Gilbert & George, Existers, 1984
John Constable, Study of Cirrus Clouds, c.1822
Edward Collier, Trompe l’oeil with Writing Materials, c.1702
Philippe Jacques de Loutherbourg, Coalbrookdale by Night, 1801
Ivon Hitchens, A River Pool, 1951
Henry Moore, King and Queen, 1952-3, cast 1957
Hans Holbein the Younger, A Lady with a Squirrel and a Starling (Anne Lovell?), 1526-8
William Blake, The Circle of the Lustful, 1824-7
Gillian Wearing, Signs that say what you want them to say and not Signs that say what someone else wants you to say I’M DESPERATE, 1992-1993
Marcus Gheeraerts the Younger, Queen Elizabeth I (‘The Ditchley portrait’), c.1592
Ben Nicholson, 1940-42 (two forms), 1940-42
Marc Quinn, Self, 2006
Over 38,000 votes were received via Facebook (facebook.com/arteverywhereuk) in the process to select the nation’s favourite works which will be shown on bus shelters, underground stations, roadside billboards, motorway services, national rail networks, shopping centres and airports across the UK. 90% of the population will have an opportunity to see a work of art at an outdoor site during the summer. The art will also be shown in a national Art Everywhere on-screen exhibition shown in over 1,000 Vue cinema screens in the UK in August.
As part of today’s launch, Antony Gormley also unveiled a specially-commissioned digital artwork for Art Everywhere which will be available for the public to download for free. The work entitled Feeling Material will be shown on digital poster sites across the UK, including London’s Waterloo Station and Coventry House, Piccadilly Circus, and in Manchester’s Trafford Centre, as well as on motion screens in the back of over 2,000 black cabs. Antony Gormley has also donated 100 signed limited edition works to be gifted to the first 100 supporters contributing £950 or more to Art Everywhere. Funds raised will support the costs of print and production for Art Everywhere to be bigger and better, ensuring works of art reach more poster sites. Both the digital and limited edition works will be available from 16th July until 31 August from arteverywhere.org.uk
Antony Gormley said of his involvement in Art Everywhere: “Works in public collections form an important part of our collective visual memory, marking a particular place, time and person. It is great that these works are being celebrated and shared in this way.”
Building on the success of the 2013 exhibition, Art Everywhere 2014 will be longer in duration, having been extended across a six week period.
Art Everywhere is a collaborative project presented by the Out-of-Home industry led by Clear Channel, Exterion Media and JCDecaux, including Ocean Outdoor, Storm and Outdoor Plus. Founding partners are Richard Reed (co-founder of Innocent Drinks), the Art Fund, Tate, creative agency 101, Posterscope, Vizeum, Easyart and Facebook. Out-of-Home media owners have once again donated the sites to enable the nation’s favourite British art to be seen right across the UK.
Stephen Deuchar, director of the Art Fund said: “Art Everywhere is a celebration of great British art, with thousands of Brits voting for their favourites to be displayed on poster sites across the country over the coming weeks. The new work by celebrated artist Antony Gormley, made especially for this project, will be a wonderful legacy – and a way of thanking the art loving public, who made the whole initiative possible.”

Outdoor Plus Comments on the Future of DOOH

Suzanne Hodgins, Head of Marketing at Outdoor Plus, writes about the future of DOOH.
Marketers have access to considerable consumer data and real-time insights and 2014 will see the trend for personalised and real-time communication continue apace. Understanding the changing needs, attitudes and behaviours of the consumer and applying this data will maximise the opportunities for tailored communications.
From an Out of Home (OOH) perspective we will see a greater number of clients take advantage of the Digital OOH (DOOH) landscape and challenge media owners to deliver truly bespoke solutions. Marketers should embrace the flexibility and dynamism of the medium and its natural partnership with social media and mobile to have real-time conversations with the consumer.
We expect the continued integration of mobile technology into OOH and the introduction of new platforms. There needs to be seamless interactivity across DOOH, social media and mobile and marketers will seek out opportunities to strengthen their brand’s relationship with consumers on the move, improving brand experiences. Marketers will be able to build on tried and tested opportunities, for example Posterscope’s NFC trials which highlighted consumer interactions tend to peak during the first week.
The integration of iBeacon will also be interesting, especially from an OOH perspective where there is natural affinity in terms of location, environment & audience delivery. Beacons not only transmit offers, coupons and recommendations but they can accept payment too. So rather than using mobile and OOH to start a brand conversation, advertisers will be able to measure key metrics including brand loyalty, sales and profitability.
For 2014, using DOOH needs to be coupled with consumer desire for personalisation. Whilst most marketers are fully aware of the benefits of DOOH they have yet to fully embrace the possibilities to create more timely, consumer centric and cohesive campaigns.
Via: Digital Marketing Magazine