Optical Illusion Ad Demonstrates the Power of Ford’s Parking Assistance

To demonstrate the power of its automated parking technology, motor brand Ford created an ad that features a simple optical illusion.
Viewers are first instructed to stare at the white car for 30 seconds. Next, they are told to shift their focus to the empty space between the two black cars.
Just like magic, the car would have seemed to park itself in the empty lot—highlighting how easy and simple it is to use Ford’s ‘Park Assist’ technology.
The ad was created with the help of BBR Saatchi & Saatchi
Via: Design Taxi

Audi Uses Optical Illusions to Promote its Hazard Detection System

To promote Audi’s pre sense plus hazard detection system, a billboard with an optical illusion was created to show that people overlook “obvious hazards” on the road.
The blurred text reads, “You’re driving. It’s dark. Suddenly”. As the passersby gets closer, the last part of the copy emerges, imitating a driver’s experience of noticing, at the last minute, an imminent danger on the road.
The clever manipulation of the text to accommodate the gaze of our eyes, shows that we are in need of a hazard detector when our eyes fail us at night.
Watch how this clever visual trick worked in the video below.
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Via: Design Taxi