‘Nude’ Baristas Serve Up Coffee To Promote Nestlé’s All-Natural Creame

360i launched a new digital campaign promoting Nestlé’s Coffee-Mate Natural Bliss with footage culled from a nude barista takeover in New York for the spot “Surprisingly Natural.”
The takeover in question was at Irving Farm Coffee Roasters in New York on April 24, when the agency took over the shop with baristas seemingly wearing nothing but body paint. “Surprisingly Natural” opens with the question (and corny pun), “How would you react if your typical morning coffee was anything butt?” before showing surprised patrons entering the store. The baristas explain that they are in the nude to emphasize the “all natural” nature of Nestlé’s Coffee-Mate Natural Bliss, although some customers are too distracted to follow along. 360i chose the footage from several hours of video of customers’ reactions to the stunt and edited it into digital spots ranging from 30 seconds to just over 90.
The ads made their debut online yesterday with promotion through social channels such as Facebook and YouTube. Paid promotions ads will begin within the next few weeks and run through September. There’s also a social component aimed at millenials, built around the hashtag NaturalBlissCafé.
“Nobody really sits around and thinks about coffee creamer,” Michael Nuzzo, group creative director at 360i told Adweek. “But when they do, they kind of go, ‘Hmmm.’ It was fantastic how gung ho the [store] customers were about the product.”
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Source: Adweek

In Japan, Passengers Can Pay for Train Rides with Kit Kat Packaging

If you are traveling by train in Northern Japan, you can literally pay your train fare by using the packaging of chocolate wafer bar Kit Kat.

The initiative is part of confectionery brand Nestlé’s innovative efforts to breathe new life into the tourism of the Sanriku region, which was ravaged by a tsunami and earthquake three years ago.
A first for a Japanese rail company, train travelers of the Sanriku Railway network can purchase the special packs of KitKat at a cheaper cost than standard train tickets.
In line with the reconstruction endeavor, Kit Kat has also adorned two trains and two train stations with cherry blossoms paintings symbolizing hope.
Set to launch in Japan this month, the KitKat train tickets will be valid till May 2015.

NESTLÉ PURINA – Pro Plan Duo Délice

To promote Nestlé’s new premium dog food product (sold through specialist stores), psLIVE France created a unique event that celebrated the relationship between owners and their dogs, whilst at the same time activating a trade program with Vets and specialist stores enabling them to test the product and become advocates.   The 10 week event, involving two airstreams with a ‘dog lounge’ and a photographic studio, encouraged dog openers to have photographs taken of their pets, which were then uploaded to a Nestle Purina Microsite for judging.  The winners were displayed on billboards throughout France.
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