This bench literally brings people closer together

Creating new relationships it’s harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug. That’s exactly what Nescafé did with The Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation and connection.
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Via: The Drum

Nescafé brought strangers together with a cup of coffee

Nescafe took to the streets to see how many pedestrians they could make into friends with just the help of a cup of coffee.
The following video shows pedestrians who pressed what they initially thought was traffic signal button but it was actually a hidden coffee machine equipped with cameras, displays and a mysterious button asking them to ‘push together’. The machines were linked to pedestrians on either side of the crossing, rewarding them for pushing together with a warm cup of coffee.
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The stunt took place in Berlin, a cities synonymous with battling to bring people together and causing many pedestrians to engage in conversations that they would otherwise never of had. The stunt generated a reported 33 high fives, 285 waves, 839 smiles and ‘countless’ conversations in one day.
Source: PR Examples

Nescafe Keeps Sleepy Drivers Alert in Mexico

People in Mexico are often half asleep when they have to go to work early in the morning and sometimes miss red lights. In order to combat this, Nescafé synchronised a 6-sheet with some traffic lights overhead. The 6-sheet illuminated the road green, orange or red, making the traffic lights much more obvious to bleary-eyed drivers.
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Via: Ads of the World