Crowdfunder and Primesight partner to support publicly funded projects

Primesight has teamed up with Crowdfunder to support public funded projects by offering to cover £10,000 in production costs following the successful#IAmAnImmigrant campaign.

Primesight, one of the UK’s largest suppliers of OOH solutions, originally partnered with fundraising website Crowdfunder to deliver the hugely successful #IAmAnImmigrant campaign, which spearheaded a debate on the positives of immigration in the UK. Primesight’s new partnership with Crowdfunder aims to turn creative ideas into reality by offering funds and allowing easy access to the powerful outdoor advertising platform.
Naren Patel, CEO Primesight, told us “Primesight helped make a huge impact with the #IAmAnImmigrant campaign and we are looking forward to replicating and growing those achievements even further with our latest partnership with Crowdfunder.
“We know that often the next step of marketing and communicating projects can be prohibitive so we are lending our support by offering to waive the production costs for a poster campaign with Primesight, as well as by guaranteeing the best rates on the market.”
Via: Dailydooh

Primesight announced as the preferred bidder for its UK airport specialist Eye Airports.

Subject to successful completion, the transaction would add some of the UK’s busiest airports, including London Gatwick and Manchester, to Primesight’s portfolio of Out of Home advertising sites.

 Eye Airports’ national network reaches over 100 million passengers a year. Last year it announced #RedefiningAirports, an £8m investment in advertising media and technology, which represents the largest spend on UK airport advertising this decade. This included the latest high-spec formats and new opportunities for advertisers to “dominate” the airport environment.
Primesight is one of the leading Out of Home advertising businesses in the UK, with a national portfolio of advertising panels including roadside billboards and 6-sheets. The company also markets panels in cinema foyers and the Glasgow Subway. Primesight is investing heavily in digital and is in the process of rolling out “Network”, a national digital 48-sheet product.
Andrew Walker, managing director of AdGroup, said:  “I’m proud of the impact that Eye Airports has made on the UK airport advertising industry, however to achieve its full potential, I believe it needs to be part of a larger and broader-based Out of Home group that can build on what our superb team has already achieved. Primesight’s culture and aspirations, along with its understanding of the Eye Airports offering, make it the ideal partner. They share Eye Airports’ passion to take airport advertising to the next level.”

Naren Patel, chief executive of Primesight, said: “We are extremely excited about this opportunity. Eye Airports is a unique chance for us to gain a significant presence in the UK airport advertising sector. Airport advertising is great at reaching an upmarket audience in an environment that is perfect for developing digital products and ideally placed for mobile and Out of Home interactivity.”

AdGroup, based in Harrogate, North Yorkshire, comprises a number of different companies mainly in media, technology and printing industries

Primesight promotes Chris Forrester to managing director

Chris Forrester has been promoted to managing director of Primesight, from his previous role as commercial director.
Forrester joined Primesight, one of the UK’s largest suppliers of Out of Home (OOH) solutions, in 2012 and was instrumental in repositioning the business around the Results Are Our Culture ethos.
Since he joined the out of home specialist, he has been named as one of Campaign’s top ten commercial directors and also helped Primesight win a two-star Best Companies rating for the last two years.
Naren Patel, Primesight’s chief executive, said: “Chris is a top class operator with tenacity and commercial acumen and has helped reposition Primesight and raise its profile.
“The sales and marketing functions have benefitted hugely from his leadership and it is time for him to add our Development and Operations team to his remit.
“The Out of Home industry has a number of important contracts that are coming up for tender and it will be invaluable to have Chris working alongside me on these developments.”
Forrester said: “I have had a phenomenal three years as Commercial Director and been lucky to work with some extremely talented individuals.
“I’m delighted with the promotion and really excited about the next phase of my career with Primesight and feel privileged to be working closer with Naren and other members of the Executive across the broader business.”

Outdoor Media Centre appoints Alan Brydon as chief executive

The Outdoor Media Centre (OMC), the industry body for the out-of-home (OOH) media sector, has appointed Alan Brydon, head of investment at Havas Media Group UK, as its chief executive. Brydon replaces Mike Baker who left the OMC at the end of 2014.
With more than 25 years’ experience in media, the last eight at Havas, Brydon has worked as a media director at Abbott Mead Vickers, and has held senior roles at MEC and MPG. He has also held positions on the media owner side as advertising sales director for the London Evening Standard, and has worked in the private equity sector with Apax Partners.
He joins OMC in a time of transition, as Mark Craze, another former Havas Media leader, is due to replace Naren Patel, the chief executive of Primesight and outgoing chair of the OMC, from next month.
Brydon said: “I am absolutely delighted to be joining the OMC. The OOH medium is already an incredibly effective and powerful choice for advertisers, but it is now entering the most exciting period in its history.
“With all the innovations, developments and opportunities across the next few years, I know that by working with a fully committed and focused OMC, as well as key supporters and out-of-home specialists, I can help take the OOH medium forward, and assist clients and their agencies in using the platform in ever more efficient and effective ways.”
Launched in 2011, the OMC consists of three council members, seven board members and 24 associates. Its job is to market the outdoor medium to advertisers and their agencies, using regular events, training, category argument, newsletters and case studies. It also lobbies central and local government.
Patel said: “I am delighted to welcome Alan to the Outdoor Media Centre. He has unrivalled experience in the media sector and has long been a vocal supporter of the outdoor advertising medium. He brings knowledge, passion and a great black book to the OMC.”
Last week, the Outdoor Media Centre announced its record-breaking revenue figures for Q4 2014 and first-time annual billings of above £1 billion on an annual basis for 2014.
Via: Campaignlive