Twenty One Pilots take over the tube with fan art

Atlantic Records’ twenty one pilots are taking over Wood Green tube station with fan art today, ahead of their headline gigs at Alexandra Palace.
The band’s Facebook page launched a call to action for fans to submit artwork that showcases what twenty one pilots means to them. Their submissions are being used to take over Wood Green Station between November 9-20, with all 109 advertising panels throughout the station reflecting the band’s unique relationship with their fans.
the7stars has overseen the project and is integrating Snapchat geo-filters at the station and the venue to encourage fans to share the campaign with their friends and followers. The activity will use album lyrics and band images to drive awareness across social platforms.
Max Lutkin, Marketing Manager, Atlantic Records, said: “The connection that twenty one pilots have with their fans is a unique phenomenon and has been key to the success of the Blurryface album campaign. The station takeover nurtures fans’ solidarity with the band by giving them a new public platform to showcase their passion and creativity, while also raising awareness for people new to the music. To run this initiative alongside the band’s biggest UK shows to date seems like a fitting way to thank fans.”
Lexie Wilson, the7stars, said: “We designed the campaign to mirror twenty one pilots’ unique relationship with their fans. The activity will make fans and followers an integral part of the campaign and the addition one of the most popular social platforms, Snapchat, will ensure that the Wood Green takeover leaves a strong digital footprint. It’s an opportunity for the band to give something back and celebrate the fans that have joined them on this amazing journey.”

Jazz Amsterdam Hotel "Built By Music"

The Jaz Amsterdam hotel is all about music. After all, it’s right next to Ziggo Dome, Amsterdam’s biggest concert venue. We wanted to let everyone know and turn its opening into a show. Good thing the crowd was there, waiting for Adele to play.
Video below:
[youtube width=”300px” height=”200px”]bTDfWW_FC1w[/youtube]
Via: Best Ads on TV

The Poster You Can Conduct

Hungary always has been famous for it’s classical music scene. Although the country still has one of the best classical music concerts in the country, Orchestras are struggling to engage with younger audiences. Hungarian Telekom as a long term sponsor of classical music and Budapest Festival Orchestra assigned Isobar to create a communication that helps to engage new audience and lure them into the concert. Isobar and Posterscope created posters people could conduct. They could give the tempo to the best orchestra in the country. After they played players received a voucher for Budapest Festival Orchestra’s next concert.
[youtube width=”300px” height=”200px”]Lmn91CG0Ca4[/youtube]
Via: Guerrilla blog

Skol Beats makes Masquerade Ball technological for Carnaval in Brasil

Trying to recreate the beauty and mystery from the traditional Marquerade Ball from the European Carnivals, Skol Beats created this interesting stunt during Rio Music Carnival event on February 6th.
At the party, 5.000 masks were distributed to the attendees, which were powered by technology developed at MIT, that allowed the mask to be connected to the guest’s Facebook profile, and used that data and Bluetooth to find the person’s perfect match. Strangers could find their masked match by looking at the color of lights on the masks, green light for the perfect match, red lights when it was determined they were not a match.
[youtube width=”300px” height=”200px”]wqIG_H0Z4i0[/youtube]
Via: PR Examples

Play this Vending Machine to get a Free Drink

For the Alfa Jazz Fest in L’viv, Ukraine, this past June, mineral water brand Borjomi and its agency, Banda, set up a publicity stunt inviting passersby to play a sideways keyboard in exchange for free product.

The video below shows some people eking out melodies and others banging out full-blown performances while crowds gather and cheer. If people played for long enough, they were rewarded with a free drink!

[youtube width=”300px” height=”200px”]vPIEGFaioEI[/youtube]

Via: Ad Week

Oasis Re-releases (What's the Story) Morning Glory with Augmented Reality

Oasis’ label, Big Brother Recordings, has breathed new life into the band’s best-selling album, (What’s the Story) Morning Glory, by adding augmented reality content.

The label has reissued the album as part of a special series and partnered with augmented reality app Blippar to give fans access to extra features.
The record was originally released in 1995 and propelled Oasis into the mainstream, featuring “Wonderwall” and “Don’t Look Back in Anger”.
Fans won’t actually need to buy a copy of the reissued album to access the extra content.
Those that download the Blippar app to their smartphones can scan an image of the album cover, whether that’s from Google or their own copy.
They can also scan the Berwick Street sign, where the album cover was famously shot.
That will activate the extra features, giving fans the chance to recreate the album cover with their smartphone cameras.
They can also watch a 15-minute chat with Noel Gallagher, enter a competition to win the album box set, and buy the whole Oasis back catalogue through iTunes.
Via: Brand Republic

Keith Urban Hologram Performs in Australia

Shoppers will be left under no illusion when they see “Keith Urban” at Chadstone Shopping Centre in Melbourne this weekend.

The Aussie-born country megastar will be at Chadstone in the form of a hologram performance and will perform his latest single Somewhere in my Car on Saturday, July 19.
As part of the Australia-first performance fans will even be able to jam with the four-time Grammy award winner by picking up one of the musical instruments that will be available on stage.
Via: Herald Sun

British Airways Takes Centre Stage at the Isle of Wight Festival

British Airways provided a stage for emerging talent at the Isle of Wight Festival this year. Ten brand new acts from around the UK and Europe were given the opportunity to play to crowds of up to 55,000 from June 12 -14, 2014 on the #BAmusic Stage during the course of the event.
The acts, selected by British Airways, were chosen to represent some of the short-haul destinations the airline flies to from London Gatwick; bringing together artists from Spain, France, Italy, Croatia and of course the UK to the festival.
The ten acts British Airways is showcasing will include:

  • BAUNZ (Italy) –  Sleek Italian house from Rome
  • DJ TOTTIE (Spain) – Deep house and techno from the clubs of Barcelona
  • HARLEIGH BLU (UK) – Classic soul with a distinctive edge
  • XANDER MILNE (France) – French inspired disco and house
  • CHAMPS (UK) – Alternative indie folk from the Isle of Wight
  • REBECCA CLEMENTS (UK) – A future folk star from Bristol
  • KARYMA ELLIS (UK) – An R&B spin on an alternative pop delivery with jazz soul vocals
  • DJ MIA (Croatia) – Croatian inspired club bangers meets party classics
  • LAUREN ON REPEAT (UK) – Party tunes to make you dance
  • RAYON NELSON (UK) – Reimaging of acoustic and soul

British Airways staff were also on hand with essential items to help keep everyone refreshed and feeling great. Visitors to the #BAmusic stage and readers of Time Out magazine were also given the opportunity to win tickets to see the acts performing in their own country and explore their local music scenes later on in the year.
The event follows the success of last summers ‘#BABeachside’ event on Brighton beach, which saw people strapped in to airline seats and hoisted 100ft above the beach, while being treated to a fine dining experience from a kitchen in the sky.
This campaign was organised by psLIVE and featured in TimeOut London.

World's First Touch-Sensitive Playable Posters

In New Zealand, beer brand Beck’s has created ‘the world’s first playable poster’:
The world-first technology uses touch-sensitive conductive ink and a flat-panel speaker to deliver the sound.
The playable poster, at present in an ‘experimental’ phase, has been created to promote local musicians. According to the video, they’ll be appearing on ‘popular music street poster sites’ and at Beck’s venues around the country throughout May – dubbed ‘New Zealand Music Month’.
[youtube width=”300px” height=”200px”]EAtpwfWeUfY[/youtube]
Via: PR examples

Portfolio Items