MINI showcase unbeliveable new coalition car!

MINI got involved in the April Fool’s Day spirit yesterday morning (April 1st) when they showcased the new MINI Coaliation (coming May 2015) on Storm Digital’s Chiswick Towers and Cromwell Road site.
Ha Ha…wonder how many people fell for it.

Posterscope Italy Wins Key Press and Outdoor Award for MINI REVOLUTION Campaign

Posterscope Italy has won the Press&Outdoor Key Gold award for their MINI Revolution OOH campaign.
The MINI REVOLUTION: Between innovation and heritage
The objective of the OOH campaign was to bring to life the exclusive features of the new MINI, including horseshoe shaped LED headlights, through a series of special posters replicating the front of the car.
The headline of the campaign “MINI REVOLUTION” helped summarised the entire philosophy of MINI, conveying the innovation of a new product, while at the same time, respecting the heritage of an iconic brand that everyone loves.
The media plan began in February with the use of mid-size and small formats in Rome and mid-size formats in Milan. The campaign continued in March- April when big-size formats with special effects hit the streets of Turin, Milan, Rome and Naples, generating more than 12 million estimated impacts.
psLIVE played a key role in developing and producing the special effects that strengthened viewer engagement in the three big format positions.
This is a significant achievement for Posterscope Italy as the Press & Outdoor Key Award by MediaKeyEvents is one of the most prestigious awards in Italy celebrating best-in-class creative campaigns.
The success of the campaign was the result of truly collaborative teamwork- this fantastic achievement was made possible by Posterscope Italy’s operating model.
This is a truly collaborative project, a perfect example of the application of our values particularly around collaboration and our operating model. We are delighted to collect this award that reflects fantastic work across all teams involved. I am very happy that our industry has recognised the value and efficacy of our planning and hard work. Congratulations to the whole team.” Lorenzo Malegori, Managing Director of Posterscope Italy.

Posterscope claim Silver at the Campaign Big Awards

Posterscope were awarded Silver in the Automotive (Outdoor) category for their work on MINI Salutes You, created in conjuction with Iris Worldwide, Vizeum and Koffee Cup.
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MINI Targets Motorists on the Days They Are Considering a New Set of Wheels

In a media first with Ocean, MINI, Posterscope and Vizeum have launched a dynamic campaign that uses live traffic data to trigger different content to be played out. The content is specific to whether traffic is heavy, medium or light.
The innovative campaign is running from the end of May and throughout June across seven key sites in Liverpool, Manchester and London from Mondays to Wednesdays when research suggests motorists are considering a new vehicle.
The campaign is in line with MINI’s innovative and playful branding using good-humored copy, which resonates with its audience’s situation.
This campaign was also Ocean Outdoor’s Campaign of the Month in May.

Posterscope Rolls Out Innovative Data-Driven Outdoor Ad Campaign for MINI Hatch

As part of its ‘New and Original’ out-of-home (OOH) advertising campaign, MINI Hatch is leveraging revolutionary outdoor audience insights to track and strategically reach its target customers at the most optimal times of their daily commute.
Posterscope used Route to identify environments where MINI Hatch’s audiences are most likely to visit and, in partnership with Vizeum, iris and LIVEPOSTER, has incorporated this data into planning an industry-first, immersive three-tiered outdoor campaign covering a Wonderwall, a full cross-track domination, at London’s Liverpool Street Station, traditional posters and digital OOH elements.
The campaign kicks off across a Wonderwall at Liverpool Street Station, which displays interchanging outdoor creative to highlight the ‘New and Original’ components of the car, and cross-track projections (XTPs) using LIVEPOSTER technology. The innovative capabilities of the LIVEPOSTER platform will bring to life the new ConnectedDrive in-car internet system feature of the MINI Hatch, by announcing live tweets and Facebook updates throughout the day. This campaign celebrates the first time LIVEPOSTER has been used within a Wonderwall.
As part of the wider strategy, the activity will also run across stand alone iconic UK landmark OOH sites including London’s Old Street and Wandsworth Roundabouts, Trafford Arch in Manchester and the M5 Tower in Birmingham and the Glasgow Tower. Digital media communications will then be used to demonstrate the distinct product features of the new MINI Hatch across high frequency, small format digital OOH sites.
Francesca Blair, Client Manager, Posterscope, said: “By devising a three-pronged approach, we are able to reach audiences where they are in the most innovative and striking ways possible. By using unrivalled industry insight, we can generate mass awareness and emotional appeal of the MINI Hatch’s ‘New and Original’ messages, which when distributed across a Wonderwall, will deliver a truly immersive experience. This highly targeted data-driven campaign allows us to deliver efficiencies and true business value for the client.”
Richard Morris, Managing Director, Vizeum said: “We wanted MINI to be celebrated not just for its iconic status in British society, but for how it encapsulates technological advancements in driving. Liverpool Street Station’s Wonderwall represents the ideal, immersive space to bring the benefits and distinctiveness of MINI to life.”

Digital outdoor ads 'recognise' MINI drivers

MINI has launched a digital billboard campaign that “recognises” MINI owners as they drive past, and serves them tailored messages. The ads, which talk directly to MINI drivers passing by the sites, launched on Bank Holiday Monday across five JCDecaux digital billboards situated on the Cromwell Road. A team of car enthusiasts will act as “spotters” and will trigger the different content. On the 29th August an experiential element will be added. On that day, drivers will be invited to interact with the billboard and will be offered a series of treats – such as bacon sandwiches and smoothies in the morning, or a tank of fuel, or flowers on the home-time drive – at a designated pull-in space on the road. The campaign, created by Iris, Vizeum and Posterscope, has been designed to celebrate the “spirit of inventiveness” among MINI owners and forms part of the car brands wider “Not Normal” activity.

Click here to watch the video

MINI creates exploding airbags in Women’s toilet

To warn women about the dangers of putting make-up on while driving, MINI Mexico installed an airbag within a soap dispenser in a women’s toilet in Mexico. The airbag exploded suddenly as women stood in front of the mirror to apply their make-up. The message on the airbag read “There’s a place for everything. Makeup or drive”.
Via: DesignTaxi

MINI Thrill Bench

For the launch of the MINI John Cooper Works Countryman (JCW) at the Geneva international Motorshow a ‘Thrill Bench’ was placed at bus stops and busy public places which vibrated when the JWC drove up.
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Facebook users light a real flame

A MINI Countryman was placed on a 15% slope at the Brussels Motorshow, hanging only by a thick rope.  A Bunsen burner was place under the rope and each person Liking the Facebook page initiated a short burst of flame.  The person who breaks the rope wins the car.
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MINI Vending Machine Projection

The Media Merchants worked with Taxi 2 to create the MINI Vending Machine, the first ever fully interactive (via SMS) night projection in Canada.
The MINI Vending Machine showcases the latest 2011 MINIs and passersby are able to interact with the projection by texting to a shortcode to select the MINI of their choice. Upon doing this, it triggers the MINI they’ve selected make its way down to the bottom of the vending machine, in trademark cheeky MINI animated style.
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