The Milka Collage Fun-Box

Mondelez promoted the new Milka Collage with an OOH roadshow throughout Germany. A “Milka Collage Fun Box” invites chocolate-lovers in nine cities to take a photo. The images are being shown live on a screen outside of the Funbox and can be shared with friends on Facebook. As a strong incentive to participate, each participant received a chocolate bar of Milka collage, personalized with his or her own picture. The new Milka Collage in flavours caramel and raspberry has been available since the end of 2015. For Milka Collage, Mondelez has been increasingly relying on out- of-home-communication.

Milka Tender Vending Machine

psLIVE and Posterscope Iberia developed the ‘social vending machine’ for Milka’s ‘Dare to be Tender’ campaign.  Residents in five Spanish cities, Bilbao, Seville, Madrid, Valencia and Barcelona, exchanged ‘tender’ messages on Twitter using hashtag #porunmundomastierno in return for their favourite Milka chocolate bar.  The campaign also featured hostesses to encourage people to participate at the shopping malls, where the fully branded vending machines were located.
Over a five-week  period, more than 5,300 tweets from the machines were received.
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