Mexico Board of Tourism makes a cloud that rains tequila during Berlin's rainiest month

As part of a tasty new tourism campaign, ad agency Lapiz just made Cloudy With a Chance of Meatballs a reality. But instead of soup and juice, this futuristic cloud rains something altogether more buzzy—tequila.
Lapiz, a unit of Leo Burnett, used ultrasonic humidifiers to vibrate tequila at a frequency that actually turned it into visible mist. This mist was then condensed into liquid form, which fell as raindrops. All of this happened as a special exhibit in Berlin, Germany, during the rainiest month of the year—to promote Mexico as a vacation destination.
In an added twist, Lapiz programmed the cloud to rain only when it rained in Berlin, which the agency says was frequently during the time of the exhibit.
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Via: Ad Week

Mexico Tourism Board made billboards out of snow in Chicago

Lapiz agency has created a fun campaign for the Mexico Tourism Board. After an unexpected springtime snowstorm in Chicago, the agency called on local street artist NosE Lanariz to make some outdoor ads from the stuff—as you can see in the video below.

The campaign hit three locations in the city, with headlines like, “Take Your Clothes Off”, “Come Melt Under The Sun” and “Beaches With Sand This White.”

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Via: Adweek