Europcar Present a 'Carousel of Dreams' for Grown-ups

To promote Europcar’s new international communication strategy and the ultra-customisation of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include handwritten first names in lieu of ‘your’ – a fresh and immersive way to highlight the brand’s ability to provide personalised offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars).
To promote the campaign, the agency launched a unique social media and event activation – building the first carousel for adults in the heart of London. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to re-live a classic childhood dream… with a grown-up twist – they were able to go for a ride in one of the brand new cars, under a cloud of over 10,000 balloons.
The whole experience, from construction to the public’s amusement, was captured in a light-hearted 45 second film for social media. The clip went live on Facebook and YouTube in June and the campaign has been launched in all of Europcar’s corporate countries, (Australia, Belgium, France, Germany, Italy, New-Zealand, Portugal, Spain, and the United Kingdom) using various media, including visual displays in major European airports, on the brand’s commercial vehicles, and in the group’s branch locations.
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Via: Little Black Book

Belgium Pop-up Launches New Mercedes Models

Posterscope Belgium created a pop-up showroom to support the launch of the new Mercedes AMG GT and GLE COUPE. Located in the very heart of Knokke, one of Belgium’s most upscale seaside resorts, the showroom was accessible during the whole summer to let the public experience the AMG spirit. The showroom also featured an information desk as well as a photobooth where visitors could pose before having their picture uploaded onto the AMG Performance Store’s dedicated website.
mercedes belgium 3

The Smallest 'Parking' Space

We often come across larger-than-life billboard ads on the streets, but the Spanish agency Contrapunto BBDO has come up with a clever and unconventional way of making use of a smaller space.
Instead of using the space in front of the billboard, the agency transformed the often overlooked side of one into an ad space.
The logo of Mercedes’ smart car can be seen, along with the tagline, “There is always a space”. The agency brilliantly made use of this compact space to show the benefits of driving a smaller vehicle.
Although many agencies think that having bigger attention-grabbing ads will capture the eye of consumers, this agency shows that effective advertising comes with creatively making use of different types of spaces.
Via: Design Taxi

Mercedes ‘Key to Viano’ Campaign

The ‘Key to Viano’ campaign allowed passersby to control digital billboard content in Berlin underground station Friedrichstrasse, by pressing the button on their remote car keys. If anyone captured the film clip on the OOH screen while it showed a Viano with a chauffeur they won a chauffeur-driven ride to their destination.
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Via: You Tube