Normolax's Uncomfortable Toilet Faces

We, Brasil has created the “Uncomfortable Toilet Faces” for Normolax, a constipation treatment.
The aim was to increase awareness of the brand  through a low cost activation that would generate consumer empathy with Normolax laxative.
The “Uncomfortable Toilet Faces” were made out of finished toilet rolls and installed in bathrooms around Sao Paulo.
Via: Best Ads on TV