Digital OOH Media Exposure Up 75%

Digital out-of-home media exposure surged 75% between 2007 and 2013, second only to mobile, according to new research from PQ Media.
As the global media economy nears a digital tipping point, PQ Media’s latest ‘Consumer Exposure to DOOH’ global report suggests that DOOH media may be on the verge of an industry breakout, with the average global consumer exposed to various DOOH media for 14 minutes per week in 2013 compared with eight minutes in 2007.
According to PQ Media, growth has been driven by consumers spending a record amount of time with media outside their homes, increased engagement during the day with corresponding content on DOOH screens that are linked to wireless devices, longer work commutes and consistent growth in leisure travel and shopping hours.
The data also indicates that improved designs, content, interactivity and ‘mobile couponing’ are extending dwell time with screens.
By 2017, PQ Media expects DOOH exposure to increase at a compound annual growth rate (CAGR) of 8.6% to 20 minutes on average per week, while traditional OOH revenues are expected to rise at a 4.1% CAGR.
Via: MediaTel