Posterscope Media Digest January 2015

Media Digest is Posterscope’s bi-annual update of the latest research and insight relevant to the OOH industry.
This latest edition features a broad economic outlook and highlights from the Bellwether review which shows marketing budgets reached their third highest level in the survey’s history. It also includes a thoughtpiece on how Behavioural Economics can be applied to planning OOH, based around the key principles which emerged from the Behavioural Economics research and development commissioned by the IPA. In addition, it covers mobile insights looking at how research for Lenovo proves the value of optimising OOH campaigns using mData, insight tools Crimson Hexagon and IPA Touchpoint 6 as well as the latest research from our media owner partners.
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Media Digest- April 2014

This edition of Media Digest covers a broad economic outlook and highlights from the Bellwether Review, OCS6 – Posterscope’s 6th edition of its Out-of-Home Consumer survey – that launched in February, recent mobile insights, consumer and digital trends for 2014, as well as the latest insights from our trading partners.
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Media Digest

From the macro to the micro we cover the broad economic outlook and highlights from the Bellwether Review. We cover insight tools with a  focus on OCS5 and Systomos social analysis.  We also include mobile insights, with learnings from the Beck’s Vier campaign, a look at mobile search moments and  recent findings from the IAB Mobile Retail Audit which looks at the top 50 UK retailers and their uptake of mobile. And finally there’s the latest insight from our trading partners.
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