Hulk Raises Tower Bridge in Projection PR Stunt

In a swish stunt in London, a 36 ft tall projection of the Hulk ‘raised’ Tower Bridge to ensure safe delivery of the new Disney Infinity video game as it traveled along the Thames in a barge.
Iron Man, Captain America and Thor were also amongst the projected cast of Marvel superheroes ensuring a consignment of Disney Infinity 2.0: Marvel Super Heroes traveled through London to reach GAME at Hamley’s toy shop on Regent Street safely.
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Via: PR Examples

Marvel’s Avengers Live Poster Video Stream

For the launch of the new Avengers Assemble movie, Disney, Posterscope and Carat created a live art experience in London’s Old Street. Over four days, artists painted the eight iconic Marvel characters on to a poster site; with the order dependent upon a public vote via twitter (each character had a unique #tag). The project, broadcast live online, clocked upwards of 1million viewing minutes.
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