JCDecaux Wins New Malls

JCDecaux continues its digital shopping mall expansion by adding two major shopping centres to its portfolio – the Bentall Centre, Kingston and Telford Shopping Centre.
8 new digital 6-sheets will be installed at The Bentall Centre, the first of their kind in the mall. The screens will reach affluent consumers in close proximity to major retailers including The Apple Store and Bentalls Department store, which is part of the Fenwick Group and a major pull for shoppers to Kingston.
Kingston upon Thames is one of CACI’s top 20 UK Retail Destinations. The Retail Destinations, outlined by CACI, identify the most important retail centres in the UK based on retail spend in the area. This contract further strengthens JCDecaux’s premium mall portfolio, targeting affluent shoppers across the UK.
Telford Shopping Centre was previously held by Clear Channel and comprises over one million square feet of retail space. The centre is currently in the midst of a £200 million regeneration programme which will see it increase in size by 75%, making it one of the largest shopping centres in the UK. 24 new digital 6-sheets go live this week in the mall, targeting visitors to stores such as House of Fraser and Debenhams.
Spencer Berwin, co-CEO, JCDecaux, said: “Malls are an important part of our digital transformation, attracting over 7 million consumers in the UK every week according to Route. Securing these premium malls strengthens our portfolio, which will now cover 25 of the top 40 malls in the UK as ranked by TWR. For clients looking to target affluent shoppers, these new locations are a must.”
Via: JCDecaux 

JCDecaux continue M-vision expansion

JCDecaux’s digital mall expansion continues with the launch of two new M-Vision screens at key UK retail locations: Liverpool ONE and Bullring Birmingham.
Brands are set to benefit from this high-impact, premium communications channel in the heart of Liverpool and the addition of a second M-Vision screen in Bullring brings the total network to 15 premium screens.
Positioned in proximity to anchor stores in malls, M-Vision provides brands with unprecedented access to the most aspirational and image-conscious audiences nationwide.
Nearly 8 million adults visit shopping malls every week and research suggests shoppers arrive in a happy mindset. They are actively seeking new things.
Keen to explore this further, a new in-depth research piece from JCDecaux will soon reveal new insight on shopping and the retail mindset – in particular happiness levels, the crowd theory, directional messaging and more.
The research piece will be released early June 2015.

The Inspiration Corridor

A new installation attempts to merge the online and offline gap, helping bring more foot traffic to physical stores.
Created by DigitasLBi Paris and real estate investment company Klépierre, the Inspiration Corridor is a large booth that offers users a personalized digital shopping experience. Shoppers step into the booth and undergo a complete body scan, with the Inspiration Corridor taking note of their age, sex, and current ensembles. From there, it brings up digital displays of items located in that mall that you might be interested in, and could potentially buy on the spot.
Customers can use a touchscreen to mark items they like and add them to their shopping bag, giving the technology a better idea of other products that might be right for them. And if you already purchased something earlier in the day, you can scan the item and have the Inspiration Corridor suggest complimentary clothing or accessories currently in stock at the mall. When you’ve found what you are looking for, the Klépierre mobile app will use the Apple iBeacon technology to pull up a floor plan of the mall and direct you to your selected items.
Though still a prototype, the Inspiration Corridor brings the best part of online shopping into the physical world.
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Via: psfk

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