Australian Bank NAB use stunt and digital screens to promote ‘honest’ Flybuys reward Card

NAB has launched their new ‘Honesty Shouldn’t go Unrewarded’ campaign to gauge the nation’s honesty using ‘accidentally dropped’ items, a lost-and-found booth, hidden-cameras and digital OOH screens which thanked passers-by in real-time for their honesty.  A feel-good example of digital OOH and experiential activity working hard together.
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