"I wish I had a Samsonite" targets travelers Who have lost faith in their luggage

Samsonite’s pop-up wrapping stall targeted travelers who had lost confidence in the quality of their luggage.

The free service was offered to travelers who were not using the brand’s bags, and who agreed to have the message “I wish I had a Samsonite” attached to their luggage. The work accompanied a print campaign that used the same messaging.
Video below:
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Via: Campaign 

Amsterdam Airport Baggage Car Gets Lost in Antwerp

A baggage car from Amsterdam Airport Schiphol gets lost like a tourist in Antwerp. It’s an advertising stunt for Schiphol because “Schiphol, is closer than you think.” Especially for people in Belgium who are accustomed to depart from Belgium Airports. The baggage car is driving through the main square, attracting all kinds of attention. The Dutch driver goes around asking how to get to Schiphol. Some people were helpful with instructions.
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Via: PR Examples