What's in the Giant Locker?

A mysterious giant locker was placed in front of the Ferry Building in San Francisco as part of a stunt for Nissan and Amazon.
The large locker housed a Nissan Rogue inside, as well as other prizes, which could only be accessed through special codes.
In order to get a code, the public was encouraged to tweet, comment or post photos about the locker on social media using the hash tag #GiantLocker. The codes opened the locker doors, with one lucky person receiving the code for the giant door, allowing them to gain access to the car inside.
Behind the campaign idea was TBWA\ Chiat Day LA.
Via: The Drum