Kellogg’s UK launched a dynamic tweet to screen campaign #Strengthis

Kellogg’s has re-branded their Special K cereal line to be more aligned to today’s dietary requirements and become ‘more relevant’ to women, with new messaging focusing of the inner strength of woman and what is required to get them through today’s busy life.
To launch the re-brand, two events were created, one in La Defence in Paris and the second in London’s Waterloo Station. Each event ran for four days and consisted of many exciting elements for those passing through the locations, including an experiential activation where samples of the Special K flavours were distributed and people could get a photo in a designated Instagram booth. Brand ambassadors were tasked with the job of conveying the new brand positioning, and encouraging woman to tweet in their definition of ‘strength’ to a campaign specific hashtag. These tweets were then displayed on digital screens in both locations using the Liveposter platform and appeared on white boards being held by Special K ambassadors, including Katie Piper and Lisa Faulkner.
A photographer was on site to take photos of each displayed individual tweet, to tweet back to the user and personally thank them for taking part in the campaign.
The campaign was planned and executed by Carat UK, Isobar UK, Posterscope UK, Posterscope France, MKTG UK and MKTG France.

Johnny Depp Surprises Fans as he Dresses up as The Mad Hatter for Interactive Disneyland Billboard

The ‘Alice Through the Looking Glass’ star sprinkled magic throughout the Happiest Place on Earth ahead of the film’s May 27 nationwide release.

Disneyland visitors got an extra sprinkle of magical fairy dust during their visit to the Southern California amusement park.
In advance of the May 27 nationwide release of Alice Through the Looking Glass, star Johnny Depp surprised Anaheim parkgoers while dressed in his Mad Hatter costume, complete with blue eyeshadow, curly red wig and orange hat.
While looking at what appeared to be digitized mirrors of Depp’s face, patrons throughout the Disney resort watched in amazement as he live-streamed on the billboards in character, both speaking and waving to gathering onlookers in real-time from a nearby studio space.
“Hi! May I fit you for a hat?” Depp is seen asking a young girl. “You have a wonderful cranium. Someone pick her up!” he continues as the young girl is raised close to Depp’s face on the screen.
The Linda Woolverton-written film, helmed by James Bobin, stars an array of A-list actors, including Anne Hathaway, Mia Wasikowska, Matt Lucas, Rhys Ifans, Helena Bonham Carter and Sacha Baron Cohen.
Video below:
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Via: The Hollywood Reporter