The IMAX Just Got Even More Impactful

Ocean have revealed stage one of the revamping of Europe’s largest and most iconic advertising structure London’s IMAX.

Working closely with The BFI and Lambeth Council the IMAX’s lighting infrastructure has been upgraded from halogen strip light to 48,000 LEDs. The upgrade delivers an energy efficiency of 77% on the existing lighting, removing over a 100 tonnes of carbon from the atmosphere.

The new lighting system is accompanied by state of the art software allowing for a series of dynamic lighting techniques that advertisers can use to animate their creative and deliver a heightened level of engagement. The 5 techniques are Reveal, Horizontal Transition, Motion Bars, Spotlighting and Vertical Transition.

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“We have been working with the BFI for over three years on this project and we are delighted with the results. It brings the IMAX into the digital age and provides both the advertiser and consumer a much better experience of what is London and Europe’s true advertising icon.”

“We have championed creativity in the OOH sector for a number of years and this investment gives creative agencies the opportunity to treat the 1734 sq m canvas of the IMAX in a totally new and exciting way. We are tremendously excited and look forward to sharing further updates towards the end of the year”

Richard Malton, Marketing Director, Ocean

Source: Ocean Outdoor 

Sonos Captures New York's Beats and Streets with Giant 3D Screen

Sonos, the wireless hi-fi brand, is claiming a sound and vision first with a giant 3D screen allowing New Yorkers to explore the soundscape of their city.
Working with the digital creative agency Perfect Fools, the company has created an installation that allows users to sample New York’s art and culture via a 10 metre-square screen built from 300 Sonos Play:1 speakers.
Coloured LED lights pulsate within the speakers, which respond to hand gestures so that users can navigate a map of the city while sampling its musical sounds, ranging from hip-hop and funk to disco and electro.
The installation will also identify from which of the city’s five boroughs the music originates.
The ‘Sounds of NYC’ is one of a number of installations that will be featured at Sonos Studio NYC at New York’s Neuehouse, which offers shared work spaces for creative industry entrepreneurs, from 2 to 5 October.
Via: Campaign


Ikea's Amazing RGB Billboard Makes the Most of Limited Space

German ad agency Thjnk and production studio I Made This teamed up to create Ikea’s “RGB billboard,” which—much like Ikea furniture itself—makes the most of some very limited space.
The board features three different headlines superimposed on each other in different colors—cyan, magenta and yellow. At night, the board shines red, green and blue (RGB) lightbulbs on the board, revealing, in turn, the different headlines. Red bulbs illuminate the cyan text; green lights up magenta; and the blue-purple lights make yellow visible.
And that’s how you turn nine square meters of ad space into 27 square meters.
It’s a delightful little visual trick that embodies Ikea’s space-saving message. Now, if only it worked a little better during the day…
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Via: AdWeek

Winner Of The JCDecaux Innovate Campaign Of The Month

In the city of Bratislava, JCDecaux Slovakia fully wrapped a bus shelter to promote exotic holiday destinations. Using electroluminescent foil, they transformed a bus shelter into a beach hut with a thatched roof and used lighting to display beach imagery. The whole external faces of the shelter were animated, illuminating one face after another.  This campaign ran for 4 weeks long and was in one bus shelter in Bratislava.
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Via: JCDecaux One World

Light projections transform tunnel into a revolving wonderland

Digital projection artist and self-proclaimed master of illusion, Skertzò,  transformed a tunnel in Lyon into a shapeshifting wonderland, for the annual Festival of Lights (Fête des Lumières Lyon).
The Tunnel de la Croix Rousse was given over to the artist for the four day festival. Skertzò created different digital projections, which  transformed the tunnel into a variety of landscapes including a woodland and a giant version of the town of Croix Rousse. The artist played with scale, creating illusions that made visitors feel both bigger and smaller than real life as they passed through the tunnel, helping them forget themselves and their surroundings for one moment.
Via: psfk