Heineken Marks 140 Year Anniversary With A Light Installation Powered by Facebook Messages

Heineken marked its 140-year anniversary with the launch of a light installation, inviting people across the globe to connect in celebration. 5,000 green Heineken bottles, each carrying an LED light inside, were used to create a digital video screen outside the Heineken Experience building in Amsterdam, which allowed people to share their own celebration messages via a dedicated tab on Heineken’s Facebook page.
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Via: The Drum