British Airways presents Lawson at Gatwick Airport #BAMusic

psLIVE put on a surprise ‘pop up concert’ featuring Lawson within the LGW airport terminals over the Christmas period to promote British Airways.
The concept of the gig was to disrupt the airport environment. In order to ensure there was authentic disruption and to genuinely surprise passengers, production elements were designed to blend in with the environment. Staging looked like Christmas presents, positioned around the Christmas trees already in place at the airport and all sound equipment was disguised behind draping.
A back drop featuring BA branding and the dedicated hashtag was erected behind the staging to provide clear brand association with the activity.
Lawson made their way through the Arrivals Hall together as they played acoustic versions of their hits. Stunned passengers followed the band as they made their way to a stage in the central atrium to continue the gig!
A film crew was on site at both terminals to capture the action. The video was featured across the social media channels of both BA and the band and paid for media.