Kellogg’s has planted people carrying a fridge in a suitcase on the London tube

This week, London commuters will find themselves sitting next to people clutching a fridge disguised as a suitcase as part of Kellogg’s push to promote its Special K range.
In front of unsuspecting rush hour commuters, Kellogg’s ‘breakfast team’ are whipping out custom made mobile breakfasting units which are fitted with a fridge full of cold milk as well as compartments containing bowls and cutlery. They also contain spaces to hold boxes of cereal and a thermos flask and juicer.
Kellogg’s has pulled some of the reaction so far to create a short video promoting the Special K range.
The stunt builds on the momentum of last week’s announcement that it had signed TV presenter Tess Daly as the face of the brand. To revive waning Special K sales, Kellogg’s has moved away from dieting slogans has instead focused on trying to change consumer attitudes to health.
“With almost 1 in 3 adults missing breakfast every day, we wanted to show that even for people with the busiest lifestyles, there’s always time for a bowl of Special K cereal,” explained a Kellogg’s spokesperson.
The campaign was devised and executed by creative communications agency Taylor Herring.
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Source: The Drum

psLIVE and Isobar hit Brighton with the Kellogg's Squares Videobooth

Kellogg’s Squares are targeting a slightly older brand audience and have also become the sponsor of the anarchic quiz show celebrity juice. To promote this, psLIVE and Isobar and hit Brighton during the comedy festival earlier this month with their Kellogg’s Squares videobooth.
People were invited into the booth to take part in one of five Celebrity Juice challenges that were set around getting the bars out of their wrapper. The challenges were streamed live onto a large screen outside. When the challenge was completed, participants were judged on their performance by passersby using our clap-o-metre.