JetBlue Reward People for Stealing Bus Stop Ads

More than 100 New Yorkers recently took jetBlue up on its offer of free flights and other swag by ripping off 181 bus shelter ads across the five boroughs. They were right there in plain sight—all you had to do was deface public property to get them (though no glass-shattering was required).

It’s tough to be discreet with a poster-sized coupon tucked under your arm, but the locals didn’t seem to care. And for their boldness, they received round-trip flight vouchers, tickets to New York Jets and Brooklyn Nets games, and free scoops from Blue Marble Ice Cream.

The brand plans to repeat the two-day stunt, designed by agency Mullen Lowe, next week under the hashtag #NYCTakeoff. Some nattily dressed flight attendants might even pop up to congratulate winners before sending them off with a chipper “Buh-bye now!”

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Via: Adweek

JetBlue and Coca-Cola encourage people to share a little liquid humanity

The Share a Coke with Humanity campaign, a collaboration between JetBlue and Coca-Cola, aims to hearten people to share a little humanity and foster happiness.
The middle of New York’s Penn Station, a busy station filled with strangers, was the ideal location to set up a Coca-Cola vending machine for the day. There were about 150 different transactions and all of those came with something extra—an extra bottle of Coke.
Buyers were surprised upon hearing another bottle rolling down the machine. Once they got the bottle, they knew what had to be done. On the LCD screen of the vending machine, it said Share A Coke with Anybody and this is exactly what people did.
Hidden cameras documented the person’s reaction upon receiving another bottle as well as keeping track of how this person determines to give or not to give. Approximately 70 percent of the subjects shared their extra bottle of Coke with someone else.
Lucky winners were rewarded round-trip travel certificates courtesy of JetBlue’s services. The majority of the consumers was surprised and even got teary-eyed after realizing that good deeds are still rewarded.
“Good things come to those who share” were words boldly printed on the travel certificates. Let us all keep this in mind and do our part in restoring faith in humanity, even in the toughest of times”. JetBlue
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Source: psfk