JCDecaux features Monkey Mischief story on its D6 network

Twenty-two episode children’s story written by Elyssa Campbell-Barr with illustration by Alison Edgson
JCDecaux today begins its second annual festive ‘November Narrative’ by transforming digital screens across its UK-wide network into a captivating illustrated story with Monkey Mischief. Illustrated by Alison Edgson and written by award winning editor and writer, Elyssa Campbell-Barr, JCDecaux’s content division is running the 22-episode narrative playing out day by day across JCDecaux’s entire D6 network including Rail and Mall as well as its London Digital Network until the 11th December.
Set on a frosty Christmas Eve, the story follows the adventures of two children, Ben and Emma, who, whilst waiting at a bus stop on Oxford Street, end up pursuing a cheeky monkey across a host of magical landscapes after he steals Ben’s hat through an enchanted poster screen. A new episode will be shown every weekday, with a reprise every weekend, culminating in the final two instalments on Saturday 10th and Sunday 11th December.
With the hashtag #monkeymischief, Christmas shoppers can tweet about Ben and Emma’s journey across tropical islands, cityscapes and a helter-skelter in the clouds as they befriend a polar bear and eventually make amends with the playful primate. This is the second year JCDecaux’s content division has run the November Narrative, following 2015’s Arni’s Epic Adventures, the story of a baby Norwegian Pine Gros bird who is swept away when his tree is felled.
Janet Guest, Editorial Director of JCDecaux’s content division, said: “We really wanted to build on the success last year of Arni’s Epic Adventures by using our Out-of-Home network to showcase the interactive digital capabilities of JCDecaux’s network that has been such a prominent part of our growth this year. Elyssa’s magical festive tale works excellently with Alison’s beautiful illustrations to really capture the imagination of the public. We hand-picked our locations to maximise on impact and get commuters and Christmas shoppers alike into the festive spirit.”
Alison Edgson, illustrator, said: “This was a dream project for me as I was able to take my own established style of children’s illustration, which I’m used to seeing reproduced in printed book form, and think about how it would work when displayed digitally, on large screens that could be viewed from close up but also from quite a distance. There was lots of action and excitement to depict as the story unfolded and I focused on trying to bring out the atmosphere and maximise the impact of each scene with subtle use of colour, tone and perspective. It’s a first for me – can’t wait to see how it looks on those familiar screens now!”

Wandsworth Roundabout is Live

JCDecaux has announced the launch of four new large format digital screens on its high-impact Wandsworth Roundabout location. The launch follows iconic locations such as Old Street roundabout EC1, Cromwell Road and Waterloo Station as the company builds out its large format digital presence in London.
Wandsworth Roundabout’s iconic structure targets multiple flows of traffic as they head in and out of London from the affluent South-West. The four digital screens deliver over 200 square metres of digital space, with the screens increasing in size by over 40%.
The superstructure is visible to over half a million vehicles which pass through one of the busiest junctions in London every week, and is estimated to generate 2.6 million impressions every two weeks (Source: Department for Transport).
JCDecaux’s rich Smartdata programme shows that Wandsworth Roundabout site has a strong profile against the ‘frequent flier’ audience – people defined as taking an average of more than four holidays every year. This has made the flagship site a particularly popular location with travel brands, with American Airlines confirmed as one of the launch advertisers. Other launch partners include Mini, Jaguar, 3 Mobile and Samsung.
Spencer Berwin, Co-Chief Executive Officer at JCDecaux, said: “Situated on one of Britain’s busiest junctions, with inbound traffic heading towards Kensington & Chelsea and outbound traffic towards the affluent South-West, Wandsworth Roundabout is one of the UK’s most striking and attractive advertising sites. With our high-resolution, high-impact digital screens in Old Street and Wandsworth, we have now digitised London’s two flagship locations in the East and West, and continue our vision to develop the world’s most advanced Out-of-Home digital media network in London.”
Graeme Craig, TfL Director of Commercial Development, said: “JCDecaux’s new digital screens at Wandsworth Roundabout provides tailored, dynamic advertising and is part of our wider commercial approach to generate £3.4bn in non-fare revenue over ten years, which will be reinvested in the transport network.”

JCDecaux Launch SmartCONTENT

JCDecaux, the number one outdoor company in the UK, today launches its proprietary content management system (CMS) for digital out-of-home, SmartCONTENT.
JCDecaux’s global digital creative hub Dynamic, which launched in January 2016, focuses on what goes in the screen making it easy for brands to make dynamic, contextual ads.
The global hub has developed its CMS SmartCONTENT providing a managed or self-service platform to serve the right creative, at the right time to the right place. The platform targets by weather, time and location as well as custom data feeds and provides a social media moderation tool. The new system complements JCDecaux’s media planning and buying platform SmartBRICS which allows audience targeting, optimisation and planning of outdoor campaigns.
JCDecaux today kicks off its month-long campaign, which is being delivered using SmartCONTENT, bringing localised weather forecasts and relevant Shakespearean quotes to digital screens across the UK to honour the 400th anniversary of William Shakespeare’s death.
If it’s gloomy in Glasgow, audiences may be treated to: “For the rain it raineth every day” from ‘The Taming of the Shrew’, while sun in Southampton could trigger, “When the sun shines let foolish gnats make sport” from ‘The Comedy of Errors’. The quotes will be served according to the weather and each creative will display the localised three-day forecast and temperature.
Digital out-of-home now reaches half of the UK population and delivers almost one billion impressions across a two-week period. JCDecaux is the market leader delivering 42% of the audience and reaching 37% of all UK adults. These figures are set to increase due to JCDecaux’s digital bus shelter roll-out aiming to install 1,000 new digital screens by the end of 2016.
Alex Matthews, MD at JCDecaux Dynamic said: “A fraction of all digital campaigns have a dynamic element. At JCDecaux, we strongly believe in dynamic by default for digital campaigns which is the driver behind launching SmartCONTENT. The new global platform makes the process of serving creative based on real-time data for brands much easier and is a huge step forward in delivering contextually relevant ads in out-of-home.”
Via: JCDecaux 

JCDecaux Wins New Malls

JCDecaux continues its digital shopping mall expansion by adding two major shopping centres to its portfolio – the Bentall Centre, Kingston and Telford Shopping Centre.
8 new digital 6-sheets will be installed at The Bentall Centre, the first of their kind in the mall. The screens will reach affluent consumers in close proximity to major retailers including The Apple Store and Bentalls Department store, which is part of the Fenwick Group and a major pull for shoppers to Kingston.
Kingston upon Thames is one of CACI’s top 20 UK Retail Destinations. The Retail Destinations, outlined by CACI, identify the most important retail centres in the UK based on retail spend in the area. This contract further strengthens JCDecaux’s premium mall portfolio, targeting affluent shoppers across the UK.
Telford Shopping Centre was previously held by Clear Channel and comprises over one million square feet of retail space. The centre is currently in the midst of a £200 million regeneration programme which will see it increase in size by 75%, making it one of the largest shopping centres in the UK. 24 new digital 6-sheets go live this week in the mall, targeting visitors to stores such as House of Fraser and Debenhams.
Spencer Berwin, co-CEO, JCDecaux, said: “Malls are an important part of our digital transformation, attracting over 7 million consumers in the UK every week according to Route. Securing these premium malls strengthens our portfolio, which will now cover 25 of the top 40 malls in the UK as ranked by TWR. For clients looking to target affluent shoppers, these new locations are a must.”
Via: JCDecaux 

JCDecaux Awarded Bus Shelter Contract for the Royal Borough of Kensington and Chelsea.

JCDecaux announced today that it has been awarded the Bus Shelter advertising contract for the Royal Borough of Kensington and Chelsea.
This 15 year contract previously held by Clear Channel, was awarded following a competitive tender process and includes the provision, installation, maintenance and advertising operations for 80 new Bus Shelters including 16 sites already approved for 84” digital screens.
Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “Further to the recent award of the TfL Bus Shelter concession in London, this 15 year contract for Bus Shelter advertising in the Royal Borough of Kensington and Chelsea is a significant win. Securing these additional premium locations including Brompton Road, Kensington High Street and King’s Road strengthens our London advertising portfolio and will enable advertisers to reach audiences in some of the most affluent retail and tourist destinations in London, with 40% of the retailers in the area classified as “Premium”.
Via: JCDecaux

A New Look for Oxford Street with JCDecaux

This spring season will see the launch of 50 brand new, high-impact digital screens in the heart of London’s largest Retail Zone – the West End. 25 double sided locations will reach shoppers across the full-length of Oxford Street, the busiest shopping street in Europe.
We can reveal that 6 new key bus shelter locations will be right outside the doors of iconic London retail destinations including Selfridges, John Lewis and Topshop, and a number of locations will be converted into head-on panels ensuring maximum visibility. This investment reflects Oxford Street’s huge spending power, accounting for 21% of the total West End retail spend and its tills ring through a massive £1billion every year (CACI).
Want a preview of what Oxford Street will look like? Check out our CGI vision of Oxford Street by clicking here.

#LiveSmarter in 2016 with JCDecaux

To help people make a positive start to the New Year, leading science publication New Scientist has partnered with JCDecaux to bring some healthy tips to those out and about this January.
New Scientist will be sharing its top 20 tips, taken from its research stories, to help us all live better in 2016.
Bite-sized information on topics such as diet, exercise, brain training, relationships and technology will be deployed across JCDecaux’s digital channel nationwide along with the hashtag #LiveSmarter.
New Scientist will run additional content, including the original articles and features on, as well as on its social media pages.
It will also be producing mini versions of New Scientist to hand out free at stations across the UK at the end of January, with a subscription offer for print and digital access.
Catherine de Lange, Biomedical Features Editor, New Scientist, said: “This time of year can be a minefield for those wanting to make a healthy start. Firstly, there’s so much conflicting, and often unreliable, health advice in the media. On top of which we are bombarded with products that promise to detox and retune our bodies – often with no scientific evidence and a hefty price tag.
“New Scientist prides itself on our unbiased, objective journalism, which helps our readers pick through the evidence and equip themselves with the real information they need to make smarter decisions about their health and their lives. Through this partnership with JCDecaux, we hope to share just a few surprising insights from some of our recent stories to an even wider audience. Of course, behind each one lies a bigger story, but these take-home messages should be food for thought, and help even more of us live a little smarter in 2016.”
Janet Guest, Editorial Director, JCDecaux UK, said: “JCDecaux’s digital channel reaches 50% of the UK population, giving us a great opportunity to bring relevant editorial content to people out and about in cities.  We’ve teamed up with New Scientist to bring content to our screens that is in tune with what our audiences will be thinking about in January – how we can all live a little smarter in 2016.”
The campaign will be running across JCDecaux’s digital Mall, Roadside and Rail formats from January 1st – 31st 2016.
Via: JCDecaux 

O2 launches 'Make them Giant' dynamic campaign

Waterloo station is playing a key part in the Rugby World Cup as sports fans gather there to make the journey to Twickenham Stadium, so there’s no better way to get them in the mood than with the 40m long full motion digital screen filled with commemorative content.
O2’s dynamic digital campaign on Motion@Waterloo displays supporters’ positive tweets that use the hashtag #WearTheRose.
The creative makes full use of the 40m board with an illustrated England team lined up across it, followed by the message “Make them giants.” The total number of messages being tweeted is also shown.
It was launched at Waterloo prior to its TV campaign and was planned and booked by Media Planning Ltd t/as Havas and Posterscope.
Via: JCDecaux

MasterCard launch “Priceless Surprises" RWC campaign

MasterCard launch their RWC campaign with “Priceless Surprises” today with dominations at Waterloo, Twickenham stations and Cromwell Road.
MasterCard engaged rugby fans at Waterloo Station this morning (18th September), to celebrate the start of Rugby World Cup 2015 and act as a platform for the launch of  ’44 Days of Crazy’ campaign. The activity consisted of an installation that asked fans to sing along with their preferred national anthem in a booth. Their passionate war cries entered them into a competition to win prizes including tickets to the World Cup, free taxi rides and branded scarfs. The activation culminated in a group of selected fans that would be surprised by Dan Carter as they sang their national anthem in the booth. The content was then captured and will be played out on all the digital formats within Waterloo station in the coming weeks.
MasterCard are extending the competition across social media platforms with the tag #44daysofcrazy to encourage people to tweet about how they are “turning their world oval” with pictures of flags and other props as well as objects that look like rugby goalposts.  Great use of OOH with social amplification.

JCDecaux Wins Transport for London (TfL) Bus Shelter Advertising Contract

Paris, 6 August 2015 – JCDecaux SA (Euronext Paris: DEC), the number one Outdoor advertising company worldwide and the number one in the UK, has been awarded the world’s largest bus shelter advertising concession by Transport for London (TfL) in a deal worth €700m across a period of eight years.
Following on from the recent launch of the 120m² digital screen at London Waterloo, the iconic digital roadside location at Old Street Roundabout EC1 and the digital towers at Heathrow Airport T5, JCDecaux will continue to change the Outdoor landscape in London. The digitisation of the London bus shelters will provide a complete digital footprint in London covering all the touchpoints in the consumer journey.
JCDecaux will take over the current contract which is held by Clear Channel UK from 1 January 2016.
Leon Daniels, Managing Director of Surface Transport at TfL, said: “Our bus network carries 6.5 million people every day, and with almost 5,000 bus shelters in some fantastic locations across the Capital, this is a great opportunity for advertisers to reach our customers.”
Jean-Francois Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “JCDecaux is delighted to have been awarded the prestigious TfL advertising contract, the world’s largest bus shelter advertising concession. London’s economy and population is booming. The city is changing at a rate not seen since Victorian times and it will have a 10 million population by 2030 increasing its value as a market for advertisers”.
“This award consolidates London’s bus shelter contracts into a single proposition of 15,000 back lit 2 sq m panels, paving the way for a significant digital transformation. JCDecaux plans to make London the global showcase for digital Out-of-Home with more than 50% of its UK advertising revenues forecast to be coming from digital by 2017.”
Via: JCDecaux