Seiko target passengers bound for Baselworld

Premium watch brand Seiko have begun a unique digital campaign at Heathrow Airport targeting passengers flying to Baselworld, the most important marketplace and trendsetting show for the world’s watch and jewellery industry.
Utilising JCDecaux’s SmartCONTENT system, Seiko are able to specify exactly where and when their advertisement is displayed across Heathrow’s gateroom digital network based on live data. Using Heathrow’s API data feed, SmartCONTENT will identify the precise time of day and exact gate-room location of flights departing to Basel and Zurich, only displaying the content once the gates are open for boarding. This smart campaign will allow Seiko to precisely target the industry experts and potential customers flying out to Switzerland for Baselworld, without the wastage of a full gate-room digital campaign.
Seiko’s digital campaign will run for 2 weeks across Heathrow Terminal 2 and 5 and was booked by PSI through JCDecaux Airport.
Via: JCDecaux

JCDecaux Airport UK Launch Heathrow’s ‘Motion Showcase’

7th September 2016: JCDecaux Airport UK today introduced their newest digital advertising opportunity, the ‘Motion Showcase’. A set of premium sites in a premium location; Terminal 5 Arrivals, Heathrow’s busiest airport terminal.
 The ‘Motion Showcase’ consists of two stunning full motion digital screens that dominate the route from Immigration to Baggage Reclaim, reaching 100% of the Terminal’s arriving audience. At 3mm pitch, these are the highest quality screens across Heathrow’s digital inventory; an exclusive opportunity that can provide engaging communication and huge creative scope for a brand.
Post Brexit, the pound’s dramatic fall in value has resulted in London becoming a key destination for travellers, with flights to the UK up 7.1% in the four weeks after the vote. As a result, Heathrow passenger figures for July have shown a significant increase year-on-year, highlighting that this is the perfect time for advertisers to consider showcasing their brands within this unique environment.
The Arrivals areas at Heathrow offer brands an opportunity to deliver that initial, stand-out message to the world’s elite as they arrive in the UK.  Arrivals provides a unique opportunity for advertisers; passengers are in an alert and receptive mindset on arriving into the country, leading to high levels of advertising awareness.
Janice Herrington, Client Sales Director, JCDecaux Airport said: “It’s fantastic to have a luxury brand as the launch advertiser on these stunning new digital platforms at T5. These sites clearly demonstrate how the airport is at the cutting edge of digital OOH innovation, with Motion Showcase’s quality and clarity exceeding that of any digital opportunities at Heathrow to date.
Sources: London Heathrow 2016; The Economist 2016; The Scotsman 2016.

JCDecaux ATA wins Madinah airport advertising contract

JCDecaux has announced that its subsidiary JCDecaux ATA has won the advertising contract for the new Prince Mohammad bin Abdulaziz International Airport (PMIA) in Madinah, Saudi Arabia.
This agreement has been reached with Tibah (consortium between TAV Airports, Saudi Oger and Al Rajhi) which operates the new Madinah airport. The exclusive 10-year contract includes all indoor and outdoor advertising solutions.
As part of this contract, JCDecaux ATA will install iconic structures on the Access Road, networks of pole mounted digital screens, premium static displays, offer passenger jet bridges and implement activation opportunities.
With the signing of this contract, JCDecaux ATA maintains its exclusivity over the airport territory within Saudi Arabia after having won the rights to the country’s 26 airports in 2010. The current airport in Madinah catered to 5.7 million passengers in 2014 (up 22 percent compared to 2013) and is the fourth busiest airport nationwide, while the new PMIA will have a capacity of 8 million passengers.
Madinah is home to the second holiest site in Islam and was searching for state-of-the-art facility upgrades for its ever-growing number of pilgrims, especially during the Ramadan and Hajj periods. This project is indicative of the kingdom’s ongoing efforts to modernize infrastructure and is the first major airport to be delivered as part of this process.
Dr Sani Şener, CEO of TAV Airports, said: “It is fundamental for both the city and gateway of Madinah to offer passengers with modern facilities worthy of this holy city. Advertising is an important component of such change. We are pleased to continue JCDecaux’s agreement with PMIA and look forward to innovative advertising solutions and services which will enhance the passenger experience.”
Jean-Charles Decaux, Co-CEO of JCDecaux, said: “We are very pleased that the new Prince Mohammad bin Abdulaziz International Airport has chosen the outdoor advertising expertise of JCDecaux ATA. As No.1 in airport advertising in Saudi Arabia, it is exciting to be part of the country’s infrastructural evolution. The new PMIA will showcase our capacity to transform the airport environment with innovative and premium communication offers, optimising visibility for our clients. This is further recognition of JCDecaux’s expertise in creating tailored solutions for airports.”  – TradeArabia News Service.
Source: TradeArabia

Microsoft are the launch partner on the Towers@T5

Microsoft was the launch partner Towers@ T5 – the largest digital airport opportunity in Europe, located at Terminal 5, Heathrow’s busiest airport terminal.
Microsoft utilised the iconic platform to showcase the impact of Microsoft Cloud. Microsoft is promoting it as the cloud that enables AccuWeather to respond to 10 billion requests for crucial weather data per day.
Pursuing Microsoft’s business audience and in collaboration with Empowering Media and JCDecaux UK, PSI planned a campaign that would reach a high footfall of airport business travellers in a dominant way.
With five screens located landside and two located airside, the Towers @ T5 ensured maximum impact as they reach 100% of the Terminal’s departing and transferring passengers. Each digital display is 14 metres wide by 7 metres high, and has a 6mm LED screen quality. These can be treated as one synchronised showcase, or as individual displays.
This activity received an abundance of attention in the media with a collaborative press release from all parties involved in the campaign reaching the likes of DailyDOOH, Frontier, Airport Technology, Essential Retail and Screen Media Daily.
Microsoft has also deployed classic and digital Out-of-Home locations throughout Terminal 5’s check-in and security check zones as well as key opportunities at Heathrow Express.
Alan Sullivan, Managing Director of JCDecaux Airport, said: “It’s great to see Microsoft as the launch advertiser on this stunning new 700 square metre digital platform – the Towers@T5. These seven new iconic locations in Heathrow offer an extraordinary new opportunity for brands to dominate and inspire the affluent, exclusive and influential passengers of Heathrow. This demonstrates once again how the airport is at the cutting edge of digital OOH innovation.”
Robin Hall, Managing Director of Dentsu Aegis OOH’s international division, said: “Being the Towers @T5 launch partner provides the ideal opportunity for iconic brand Microsoft to reach the highly desirable international business traveller through a hugely impressive site”.
Jonathan Coen, Heathrow’s Retail Director, said: “As Britain’s hub airport, connecting more than 70 million passengers across the globe every year, it’s no surprise that the world’s premier brands have recognised the power of advertising at Heathrow.  We are delighted to welcome Microsoft to Terminal 5’s newest installation”.

Emirates targets Heathrow Airport passengers with spectacular OOH site

April 27th 2015: As part of its ‘Hello Tomorrow’ global marketing campaign, Emirates is strengthening its already dominant presence at Heathrow with the launch of a special-build campaign with JCDecaux Airport on the iconic Central Terminal Area Welcome Site.
Occupying the gateway to one of the world’s busiest hubs, the 37.2m by 3.8m illuminated location spans the width of Heathrow’s entrance roundabout, is visible from over 500 metres away, and provides the first brand message for 100% of vehicular traffic as it enters Heathrow from the M4.
Emirates’ creative execution promotes the airlines’ Airbus A380 planes and underlines its position as an enabler of global connectivity and meaningful experiences with the strapline: “Your remarkable journey begins here. Experience the Emirates A380”. In an innovative twist, the special build is designed so that the image of the plane appears to fly off the billboard.
The long-term campaign was planned and booked with JCDecaux Airport by Havas and Posterscope’s international division PSI.
Alan Sullivan, Managing Director of JCDecaux Airport, said: “We are delighted that Emirates has seized the opportunity to ‘own’ Heathrow’s most famous landmark site with a special-build campaign that showcases the unmissable branding potential of this classic Out-of-Home location.”
Natasha Murray, Managing Director at Havas said, “We are absolutely delighted to have secured the iconic Heathrow Welcome Site. This is a prominent site within an excellent location and provides Emirates the opportunity to speak to those travelling through the World’s busiest hubs”.
Robin Hall, Managing Director at PSI, said: “The site is ideal, passengers have a heightened sense of excitement and awareness arriving at the airport. Emirates have created an ownership of that point of the journey, using great creative in an iconic location.”
Jonathan Coen, Retail Director at Heathrow, said: “As the UK’s hub airport, Heathrow sees 73 million passengers pass through its doors every year. This site is a perfect spot for Emirates and we’re delighted with the creative.”
Emirates’ campaign complements its other long-term locations with JCDecaux Airport in the interior and exterior of the airport, including: the new TTS (Train Transit System) location that leads passengers towards Terminal 5’s satellite terminals, and the iconic branded A380 plane situated on the Central Terminal Area roundabout, targeting all vehicular traffic travelling to Terminals 1, 2 and 3.