JCDecaux Launch SmartCONTENT

JCDecaux, the number one outdoor company in the UK, today launches its proprietary content management system (CMS) for digital out-of-home, SmartCONTENT.
JCDecaux’s global digital creative hub Dynamic, which launched in January 2016, focuses on what goes in the screen making it easy for brands to make dynamic, contextual ads.
The global hub has developed its CMS SmartCONTENT providing a managed or self-service platform to serve the right creative, at the right time to the right place. The platform targets by weather, time and location as well as custom data feeds and provides a social media moderation tool. The new system complements JCDecaux’s media planning and buying platform SmartBRICS which allows audience targeting, optimisation and planning of outdoor campaigns.
JCDecaux today kicks off its month-long campaign, which is being delivered using SmartCONTENT, bringing localised weather forecasts and relevant Shakespearean quotes to digital screens across the UK to honour the 400th anniversary of William Shakespeare’s death.
If it’s gloomy in Glasgow, audiences may be treated to: “For the rain it raineth every day” from ‘The Taming of the Shrew’, while sun in Southampton could trigger, “When the sun shines let foolish gnats make sport” from ‘The Comedy of Errors’. The quotes will be served according to the weather and each creative will display the localised three-day forecast and temperature.
Digital out-of-home now reaches half of the UK population and delivers almost one billion impressions across a two-week period. JCDecaux is the market leader delivering 42% of the audience and reaching 37% of all UK adults. These figures are set to increase due to JCDecaux’s digital bus shelter roll-out aiming to install 1,000 new digital screens by the end of 2016.
Alex Matthews, MD at JCDecaux Dynamic said: “A fraction of all digital campaigns have a dynamic element. At JCDecaux, we strongly believe in dynamic by default for digital campaigns which is the driver behind launching SmartCONTENT. The new global platform makes the process of serving creative based on real-time data for brands much easier and is a huge step forward in delivering contextually relevant ads in out-of-home.”
Via: JCDecaux 

JCDecaux’s Roundup of Ad Week

It was a fantastic week of listening, learning and dancing the night away, but Ad Week Europe has finally come to a close for another year.
For those of you who were lucky enough to spend the week in London’s bustling Piccadilly Circus and check out some of the fascinating sessions and stands, you will have seen our brand new, fully connected bus shelter on the first floor.
We wanted to showcase to the industry JCDecaux’s commitment to digitising the UK’s capital with our brand new network of 84-inch fully connected, dynamic HD screens – we hope you enjoyed seeing our future plans for London.
To see some of the highlights, check out our twitter page for the full week’s coverage and make sure you watch our video above. We even got some pictures with a few celebrities during the week!
Have a read of our favourite sessions below:
Storytellers Will Rule the World 
We kicked off day one with Posterscope’s absorbing session ‘Storytellers Will Rule the World’. The panel, chaired by Julian Linley, Editor-in-Chief of Digital Spy, consisted of some real experts in the world of content.
Sam Baker, Co-Founder, CEO & Editor of The Pool; Kate Thornton, Founder & Editor-in-Chief of and British Chef & Award Winning Food Writer Gizzi Erskine all discussed the importance of content for their businesses and were invited to share how they would use DOOH to tell their stories.
The best idea, voted for by the audience, walked away with £100k of DOOH media for their business.
Kate Thornton secured the winning pitch.
It’s Time to Collide: The Intersection Between Data, Creativity, Media & Content
This session’s fantastic panel consisted of Ben Wood, Global President of iProspect; KJ Wier, Global Agency Development, Facebook; Nigel Gilbert, VP Strategic Development, EMEA, AppNexus; Andrew Hirsch, CEO, John Brown Media; Will Gompertz, Arts Editor, BBC, and Rick Hirst, CEO of McGarryBowen.
The panel explored how data has now become a tool for the creation of new ideas, and how creatives and analysts can no longer sit in different areas of the agency floor.
What Makes London so ******* Awesome
We, of course, had to sit in on this discussion about the fantastic UK capital!
The panel included a wide variety of speakers including fashion designer Joshua Kane, Radio 1 presenter Clara Amfo, actress Olivia Grant and London Evening Standard show business correspondent Alistair Foster.
The panel discussed their ideas on what makes London so great, as well as how brands can embrace everything it has to offer.
Via: JCDecaux

JCDecaux UK Appoints Co-CEOs

JCDecaux, the number one outdoor company in the UK, announces that it has appointed Spencer Berwin, Managing Director –Sales and Philip Thomas, Finance Director as co-CEOs of JCDecaux UK, reporting directly to its Chairman, Jean-François Decaux. The new positions take effect immediately and are a reflection of the company’s continued growth and expansion. Following the recent win of TfL’s bus shelters in London and its strategy to make the UK the global capital for digital outdoor, the management structure will be instrumental in the ongoing success of the company.
Jean-François Decaux said “After three years directly running the UK business and following our recent major contract wins, I have decided to hand the day to day management of the company to Spencer and Philip.  I have the utmost confidence in them both to continue the success of the UK operation as we accelerate the investment in our digital transformation strategy with the roll-out of 1,000 84 inch screens to the streets of London.  They have been with the group for a significant number of years and it is this stability of our management team that will continue to be a key strength in our future success.”
Via: JCDecaux

JCDecaux reveals new 6-sheets in Hammersmith

JCDecaux has strengthened its London 6-sheet portfolio with three new ST6 locations in the borough of Hammersmith and Fulham. The new premium locations reach affluent consumers in and around the busy shopping district and commuters near the Hammersmith underground station (District and Piccadilly) which is situated in the Broadway Shopping Centre.
Along with the locations that launched in Kensington & Chelsea last year, these new locations have been developed as part of JCDecaux’s long-term partnership with BT, which has transformed selected BT kiosks into free-standing products that combine a public payphone on one side with a high-quality scrolling 6-sheet on the other.