User generated 3D projection mapping

A user generated 3D projection mapping project for Wrigley’s 5 Gum took place in South Africa, allowing people to create and upload their own projection ideas via the web with the chance of seeing them in real life at launch. Another interactive element allowed event attendees to manipulate the projections live via iPads.
[vimeo width=”300px” height=”200px”]23894010[/vimeo]
Via: DigitalBuzz