The IMAX Just Got Even More Impactful

Ocean have revealed stage one of the revamping of Europe’s largest and most iconic advertising structure London’s IMAX.

Working closely with The BFI and Lambeth Council the IMAX’s lighting infrastructure has been upgraded from halogen strip light to 48,000 LEDs. The upgrade delivers an energy efficiency of 77% on the existing lighting, removing over a 100 tonnes of carbon from the atmosphere.

The new lighting system is accompanied by state of the art software allowing for a series of dynamic lighting techniques that advertisers can use to animate their creative and deliver a heightened level of engagement. The 5 techniques are Reveal, Horizontal Transition, Motion Bars, Spotlighting and Vertical Transition.

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“We have been working with the BFI for over three years on this project and we are delighted with the results. It brings the IMAX into the digital age and provides both the advertiser and consumer a much better experience of what is London and Europe’s true advertising icon.”

“We have championed creativity in the OOH sector for a number of years and this investment gives creative agencies the opportunity to treat the 1734 sq m canvas of the IMAX in a totally new and exciting way. We are tremendously excited and look forward to sharing further updates towards the end of the year”

Richard Malton, Marketing Director, Ocean

Source: Ocean Outdoor 

Adidas's lighting spectacular on IMAX

Adidas takes the spotlight on London’s IMAX with an incredible out of home after dark light show designed to mark the launch of its X15 football boot.
Created in house by Adidas with media planning through Carat and Posterscope, the campaign runs exclusively for two weeks on the IMAX, Two Towers West and East and East Face @Westfield London in the run up to the 2015/16 football season which kicks off on August 8th.
Ocean agency sales director Danielle Finch said: “Adidas’s customisation of the IMAX involved the installation of LED ribbon around key parts of the new boot and the “Control Everything” and “Cause Chaos” straplines which are animated to bring these contrasting themes to life.”

Top Shop / Twitter and Women’s Aid Top Ocean’s Annual Art of Outdoor Digital Awards

Ocean today (October 9 2014) announced the winners of our annual Art of Outdoor Digital Competition, which celebrates pushing the creative boundaries in digital out of home advertising.
Top Shop/Twitter and the charity Women’s Aid were named overall winners at an awards breakfast at London’s IMAX cinema before an audience of more than 500 guests from the UK’s media, creative and advertising sectors.
Top Shop came first in the Creative Techniques category for a campaign created by Twitter UK which uses real time Twitter data to showcase the latest catwalk fashion trends live across Ocean’s digital outdoor UK network, The Grid.
Domestic violence charity Women’s Aid received the Interactive Category First Prize for a campaign utilising facial recognition technology to demonstrate how it only takes one person to notice domestic abuse to start making a change. The campaign was created by WCRS.
British Airways picked up two awards, one in each category, joining an impressive list of runners-up together with Spotify, NEST and The North Face.
Entries were judged by a panel of 13 cross discipline industry experts.
Ocean CEO Tim Bleakley said: “The fifth year of the competition gave us a record number of entries and the strongest shortlist we have seen in five years. Our winners are striking in the power of their visual ideas combined with innovative use of technology. They deserve to be recognised for their immediacy and relevance to their target audiences.”
Rachel Bull, Editor of Brand Republic which partners Ocean on the competition said: “Previous competitions have demonstrated the sheer potential, but this year’s competition has significantly raised the bar. Here’s proof that digital out of home really is the must have media to get your brand noticed.”

Budweiser Reward Trade Partners at Europe’s Biggest Experiential Venue – The IMAX

As part of their World cup activation campaign Budweiser became the first brand to use London’s IMAX as an experiential venue.
Inviting 400 trade partners and competition winners to watch the game on Britain’s largest cinema screen, Budweiser created an atmosphere that was as close to being at San Paulo without getting on a plane. After the result most England fans were probably happy that it was only a tube ride home!
The IMAX is regarded as a world class venue for brands to make world class statements and is now available as a fully integrated experiential location.
The combination of the UK’s number one out of home site, Europe’s largest advertising canvas measuring 1720sqm and the UK’s biggest cinema screen helped make a huge statement to Budweiser customers and a great nights entertainment. The exclusive pouring rights for Budweiser also probably helped ease the pain for the England fans.
The campaign was planned and booked through Vizium and Posterscope.
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Via: Ocean Outdoor